Performance Marketing Manager

Full-Time | Gurugram | On-Site

Industry: Wellness, Health & Lifestyle

Experience Level: 4-7+ Years

Join The Wellness Co. – One of India's Fastest-Growing Integrative Wellness Brands

We are on a mission to revolutionize health & wellness in India through cutting-edge therapies, transformative experiences, and a deep commitment to helping people become the best versions of themselves. With multiple centers in major cities across India and ambitious expansion plans, we are seeking a Performance Marketing Manager who is ready to take ownership, drive growth, and lead high-impact campaigns in a dynamic, high-energy environment.

If you thrive on data-driven decision making, creative problem solving, and delivering measurable results, this is your opportunity to work at the intersection of wellness, technology, and brand building.

As our Performance Marketing Manager, you will be responsible for:

Strategy & Execution:

• Develop, implement, and manage high-performing campaigns across Google Ads, Meta Ads, YouTube, and emerging platforms.
• Drive customer acquisition, lead generation, and revenue growth while maintaining strong ROAS.

Data-Driven Optimization:

• Continuously track, measure, and optimize campaign performance against KPIs.
• Conduct A/B testing for creatives, landing pages, and ad formats to maximize results.

Budget Management:

• Own and manage performance marketing budgets, ensuring maximum efficiency and accountability.
• Forecast, allocate, and adjust spend based on campaign performance and business goals.

Creative Collaboration:

• Work closely with the creative team to develop compelling ad copy, visuals, and video content aligned with brand voice.
• Ensure all creative assets are optimized for different platforms and audience segments.

Cross-Functional Impact:

• Partner with sales, design, operations, and CRM teams to ensure a seamless user journey from ad click to client conversion.
• Provide insights to inform pricing strategies, promotions, and market positioning.

Market Intelligence:

• Stay ahead of industry trends, algorithm updates, and competitor strategies.
• Identify new growth opportunities in untapped channels and audience segments.

Must-Haves:

• 4–7 years of proven experience in performance marketing, preferably in D2C, service-oriented retail, e-commerce, or high-growth lifestyle/consumer brands.
• Hands-on expertise with Google Ads, Meta Business Suite, Social Media, and analytics platforms (Google Analytics, GA4, Tag Manager, etc.).
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Experience in scaling campaigns with significant budgets and delivering measurable ROI.
• Ability to thrive in a fast-paced, high-growth environment with high ownership.
• Bachelor's degree or further in Marketing, Business, or a related field.

Good-to-Have:

• Experience working in wellness, fitness, or premium/luxury lifestyle industries and brands is advantageous.
• Knowledge of SEO, influencer marketing, and affiliate partnerships.
• Familiarity with CRM systems and marketing automation tools.

• High Ownership & Impact: Your work directly fuels the growth of one of India's fastest-growing wellness brands.
• Rapid Career Growth: Be part of an entrepreneurial culture where your ideas get implemented and your skills evolve quickly.
• Dynamic Work Environment: Work with passionate, driven individuals in a brand that's redefining wellness in India.
• Industry at the Cutting Edge: Gain experience in an industry projected to grow exponentially over the next decade, and work closely with the executive team (co-founders, VPs, department heads, etc.) to implement pan-India client acquisition/retention strategies.

• Competitive compensation & performance-based incentives.
• Continuous learning opportunities through industry workshops & trainings.
• A collaborative, energetic, and health-conscious workplace (with access to The Wellness Co.'s premium therapies, services, and health protocols).

Location: Gurugram (On-Site, Full-Time)

Start Date: Immediate

If you're ready to create measurable impact and grow with a category-defining brand, we'd love to meet you.

Apply now on or send your CV to hello@thewellnessco.in & shaila@rollins.co.in with the subject line: Performance Marketing Manager – Gurugram.