Marketing Lead

2 weeks ago

Bengaluru, Karnataka, India Peepal Consulting Full time

As our Marketing Lead, you'll be the chief architect behind Peepal's marketing vision during a pivotal growth phase. This role perfectly blends strategic thinking and creative execution—ideal if you're passionate about shaping brands, crafting impactful campaigns, and love building something special. Ready to amplify Peepal's voice and make waves in the recruitment industry? We want you

Key Responsibilities:

  • Strategic Marketing Leadership: Develop and execute our overall marketing roadmap, set KPIs, and drive initiatives that boost brand visibility and generate leads.
  • Team Leadership & Collaboration: Mentor and manage your marketing team, coordinating closely with Sales and Talent Acquisition. You'll report directly to the COO, ensuring marketing plays a key strategic role.
  • Content & Thought Leadership: Oversee the creation of compelling thought leadership content (newsletters, whitepapers, case studies) targeted at CXO-level audiences, maintaining authenticity and brand consistency.
  • Integrated Campaign Management: Plan and manage multi-channel campaigns across LinkedIn, Instagram, email, SEO, LinkedIn Ads, webinars, and events to achieve measurable results.
  • Creative Direction: Guide and collaborate with the design team to produce visuals (infographics, videos, ads) that capture attention and amplify our messaging.
  • Budget & Performance Management: Own marketing budgets, optimize spend, and analyze performance metrics to continuously refine strategies and improve ROI.

Qualifications & Skills:

  • Marketing Expertise: 4–7 years of proven success in marketing strategy and campaign execution (B2B/recruitment experience a plus).
  • Analytical Skills: Skilled in marketing analytics tools (Google Analytics, LinkedIn Ads, CRM) and translating data insights into actionable strategies.
  • Leadership & Stakeholder Management: Proven ability to lead teams effectively, collaborate with diverse stakeholders, and foster strong relationships across departments.
  • Digital Marketing & Content Creation: Experienced in content strategy, social media growth, SEO, and digital advertising (Google Ads, LinkedIn campaigns).
  • Creative Vision: Able to conceptualize and guide visual content creation—basic familiarity with tools like Canva is a bonus.
  • Communication: Strong storytelling and communication skills across various formats.
  • Educational Background: Master's degree (Marketing, Business Administration, Communications, or similar) or MBA preferred—but your expertise and track record matter most.

Benefits & Why You'll Love This Role:

  • Impact & Autonomy: Play a key role in shaping Peepal's marketing strategy with significant creative freedom.
  • Clear Career Growth Path: Opportunity to advance into senior leadership roles as Peepal continues to grow.
  • Leadership Exposure: Regular interaction with senior executives, influencing high-level strategic decisions.
  • Collaborative Work Culture: Enjoy the stability of a 20-year-old company combined with a dynamic, startup-like environment focused on collaboration and innovation.
  • Purpose-Driven Mission: Your work will directly support Peepal's mission—helping top businesses find exceptional talent.

If you're excited by the idea of shaping the next chapter of a well-established brand and leading high-impact marketing initiatives — we'd love to hear from you.

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