Influencer Acquisition Manager
2 weeks ago
Influencer Acquisition Manager
to
identify, onboard, and manage influencers and content creators
across various platforms. The role requires strong relationship-building skills, a deep understanding of influencer marketing, and the ability to negotiate and close partnerships that align with brand and campaign objectives.
Key Responsibilities:
Influencer Sourcing & Onboarding
Identify, approach, and onboard
relevant influencers, creators, and talents
across Instagram, YouTube, TikTok, and other digital platforms.
Develop and implement
acquisition strategies
to expand the company's creator network.
Evaluate influencer profiles based on
engagement rates, audience demographics, content quality, and brand fit .
Build a strong database of influencers across multiple categories (macro, micro, nano, and celebrity influencers).
Relationship Management & Negotiation
Establish and maintain
long-term relationships
with influencers and their representatives.
Negotiate
competitive influencer rates
while ensuring maximum value for campaigns.
Educate influencers about
brand collaborations, campaign requirements, and best practices .
Act as a point of contact between influencers and internal teams (campaign management, strategy, and sales).
Performance Analysis & Market Insights
Track influencer performance using
analytics tools
and optimize recruitment strategies based on data insights.
Stay updated on
industry trends, platform algorithm changes, and new influencer marketing strategies .
Provide insights on creator monetization opportunities and content strategies.
Cross-functional Collaboration
Work closely with
campaign, strategy, and sales teams
to align influencer recruitment with business needs.
Support internal teams in
matching the right influencers with brand campaigns .
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