Influencer Marketing Manager

4 weeks ago

Gurgaon, Haryana, India Honasa Consumer Ltd. Full time

Key Responsibilities:

-Influencer Outreach & Campaign Management:

  • Identify, onboard, and manage relationships with influencers across YouTube, Instagram, and other social media platforms.
  • Develop and execute influencer campaigns, ensuring alignment with the brand's goals and KPIs.

-Content Strategy & Execution:

  • Collaborate with influencers to create authentic, engaging, and brand-aligned content.
  • Ensure that content adheres to the brand guidelines and is optimized for performance.

-Data Analysis & Reporting:

  • Track and analyze campaign performance, including reach, engagement, and ROI metrics.
  • Provide detailed reports and insights to optimize future campaigns.

-Cross-Functional Collaboration:

  • Work closely with the brand, product, and creative teams to align influencer activities with marketing objectives.
  • Coordinate with agencies to execute campaigns effectively.

-Market Research & Trend Analysis:

  • Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
  • Identify emerging influencers and innovative campaign ideas.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of experience in influencer marketing, preferably in the beauty/wellness industry.
  • Strong understanding of social media platforms (YouTube, Instagram, etc.) and influencer landscape.
  • Excellent communication, negotiation, and relationship management skills.
  • Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Passion for beauty, skincare, and wellness products.

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