LinkedIn & ABM Strategist

15 hours ago

New Delhi, India Taglynk Full time

We’re hiring a LinkedIn & ABM Strategist to take charge of 3–4 key client accounts—owning strategy, campaign execution, ABM orchestration, reporting, and retention.Your RoleYou’ll lead the full-funnel LinkedIn and ABM motion—from account list curation to multi-channel campaign rollout to pipeline measurement.Key ResponsibilitiesStrategy & Planning- Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit. - Define ABM GTM motions tailored to funnel stages (1:Many, 1:Few, 1:1). - Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound/email, and sales enablement.Execution & Campaign Management- Launch and manage LinkedIn paid campaigns—TOFU to BOFU across ad formats (conversation, lead gen, retargeting). - Set up nurture cadences using HubSpot/Salesforce flows + enable outbound playbooks via Apollo/Outreach. - Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, Copy.ai, etc.). - Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages.Analytics & Reporting- Track impact from account engagement → MQLs → SQLs → pipeline → revenue using HubSpot, Salesforce, Segment, GA. - Maintain clean campaign hygiene and CRM attribution models. - Share weekly/monthly client performance decks with actionable insights and next steps.Client Management & Retention- Own 3–4 client accounts, acting as the strategic lead, supported by internal media/creative resources. - Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment. - Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust.You’ll Thrive If You Have- 3–6 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution. - Strong knowledge of HubSpot and/or Salesforce for CRM & funnel tracking. - Hands-on experience with tools across the ABM tech stack, including: - CRM/Marketing Automation: HubSpot, Salesforce, Marketo, Pardot - Intent & Enrichment: G2, Bombora, Clearbit, ZoomInfo - Predictive & Targeting: 6sense, Demandbase - Sales Enablement: Vidyard, Highspot - Analytics: Segment, GA, Tableau, Power BI - Ability to scrape, enrich, and segment high-fit account lists from various sources. - Comfort using AI tools to scale creative/copy production. - Strong written/verbal communication—comfortable driving client discussions independently. - Proven experience retaining client accounts for 12+ months through strategy and results.KPI Expectations- Successfully manage 3–4 SaaS client accounts. - Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end. - Achieve consistent pipeline impact—measured by SQLs, deal value, and revenue contribution.

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