Performance Marketer
3 weeks ago
Performance Marketer
We are seeking a highly skilled Performance Marketer to join our marketing team. In this role, you will be responsible for driving the growth and performance of our marketing campaigns across multiple channels, including paid search, paid social, display advertising, and other performance marketing initiatives.
Responsibilities:
Develop and execute performance marketing campaigns to drive growth and ROI
Conduct research to identify and target new audiences and markets
Analyze and report on campaign performance using various analytics tools
Measure progress of and optimize campaigns based on relevant KPI metrics such as CPC, CPA, and ROAS
Collaborate with the marketing team to develop and implement SEM strategies
Manage relationships with external partners, such as ad networks and publishers
Stay up-to-date with industry trends and best practices in performance marketing
Continuously test and optimize campaigns using A/B testing and other techniques
Manage and optimize the marketing budget to maximize ROI
Requirements:
2+ years of experience in performance marketing, with a focus on digital channels
Proven track record of driving growth and ROI through performance marketing channels
Strong understanding of performance marketing best practices and techniques
Expertise with Google Ads, Facebook Ads Manager, and other performance marketing platforms
Proficiency with analytics tools such as Google Analytics and data analysis techniques
Experience with A/B testing and other optimisation techniques
Ability to work collaboratively with cross-functional teams and external partners
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Performance Marketer
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