Performance Marketer

5 months ago


Vennala Kochi Kerala, India Ginger Media Entertainments Pvt Ltd Full time

A performance marketer focuses on measurable outcomes and uses data-driven strategies to achieve specific business goals. Here are the key job responsibilities of a performance marketer: 1. **Campaign Management**: - Plan, execute, and optimize digital marketing campaigns across various channels such as search engines, social media, display advertising, and affiliate marketing. - Monitor and adjust campaign strategies based on performance metrics and key performance indicators (KPIs). 2. **Data Analysis**: - Analyze campaign performance data to identify trends, insights, and opportunities for improvement. - Use tools like Google Analytics, AdWords, Facebook Ads Manager, and other analytics platforms to track and report on key metrics. 3. **Budget Management**: - Allocate and manage marketing budgets effectively to maximize return on investment (ROI). - Ensure campaigns are run efficiently within budget constraints. 4. **A/B Testing and Experimentation**: - Conduct A/B tests to determine the most effective marketing strategies and creatives. - Implement changes based on test results to continuously improve campaign performance. 5. **Audience Targeting and Segmentation**: - Identify and target specific audience segments to increase campaign relevance and effectiveness. - Use demographic, psychographic, and behavioral data to refine audience targeting. 6. **Collaboration with Creative Teams**: - Work closely with designers, copywriters, and other creative professionals to develop compelling ad creatives and landing pages. - Ensure that all marketing materials align with brand guidelines and campaign objectives. 7. **SEO and SEM**: - Optimize website content and structure for search engines to improve organic search rankings. - Manage and optimize paid search campaigns to drive traffic and conversions. 8. **Conversion Rate Optimization (CRO)**: - Implement strategies to improve conversion rates on landing pages and other digital assets. - Use tools like heatmaps and user behavior analysis to identify areas for improvement. 9. **Reporting and Documentation**: - Prepare regular reports on campaign performance, providing insights and recommendations for future strategies. - Document processes and results to ensure transparency and facilitate knowledge sharing. 10. **Staying Updated with Industry Trends**: - Keep abreast of the latest trends, tools, and best practices in digital marketing. - Attend industry conferences, webinars, and other professional development opportunities. 11. **Client and Stakeholder Communication**: - Communicate campaign performance and strategy updates to clients or internal stakeholders. - Provide education and insights to help stakeholders understand the value and impact of performance marketing efforts. By focusing on these responsibilities, a performance marketer ensures that marketing efforts are efficient, effective, and aligned with business objectives.

Pay: ₹10,000.00 - ₹40,000.00 per month

Work Location: In person


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