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Senior SEO Analyst(Preferring female candidates)

3 months ago

Kochi, India GreenAds Global Pvt Ltd Full time

Senior SEO Analyst(Preferring female candidates)

We are seeking an experienced and results driven Senior SEO Analyst to join our digital marketing team.
The Senior SEO Analyst will be responsible for developing and implementing effective SEO strategies and to collaborate with cross-functional teams.

Primary Skills:

Good communication, Keyword Research, off-page SEO, Link Building, Local SEO, On-page SEO.

Role Overview Description:

You will be handling strategic SEO campaigns, where you will have to create and work on on-page, off-page, Local SEO, and technical SEO strategies.

Roles & Responsibilities

*Technical and On-Page
*Performs a thorough website evaluation to find any technical issues on the website using various tools, such as Screaming Frog, SEMrush, and AHREFs.
*Manually finding out SEO technical issues that are not triggered by SEO tools.
*Provides various recommendations to improve the website structure, design, content, interlinking, and other factors to improve SEO score and user experience.
*Performs intent-based keyword research to optimise different types of website pages.
*Creating metadata based on industry standards.
*Content audit focusing on keyword gap and content structuring.
*E-commerce website audit for content duplication, product page inventory monitoring, reducing traffic drop, canonical tags & etc.
*Should have worked on 15+ campaigns focusing towards on-page SEO.

Off-page & Local SEO

*Builds authoritative link-building strategies to enhance the backlink profile of the website.
*Should have worked extensively on guest blogging link-building.
*NAP consistent link building to enhance local visibility.
*Should have worked on influencer link-building, brand link-building, and product review link-building & Guest blogging.

Functional Communication

*Have experience in training team members.
*Clearly communicates ideas, solutions, challenges, and results to the client in a timely manner.
*Manages client's expectations in terms of website organic performance and business growth.
*Should be good in both email and call communication.
*Task & ETA management.
*Coordinates with cross-team to improve website performance.

Strategy Performance

*Analyze the website and define a strategy to improve the website organic traffic.
*Brainstorms for new SEO tactics and analyzes search algorithms to create new and creative growth strategies.
*Creates and introduces strategies based on the clients goals based on the business niche.
*Defines KPIs every six months and devises a strategy to achieve them.
*Monitors and tracks project progress and proactively handles any issues that arise.
*Strategizing SEO to get more conversions to the website.

Reporting

*Create website performance reports using Google Analytics and Search Console in Google Looker Studio.
*Analysis of traffic drop and keyword drop.
*Providing insightful findings into the report.
*Custom reporting for e-commerce clients based on keyword, traffic and customer acquisition.
*Provide new strategies to improve the website's performance.

Requirements:

*2 years or above experience in digital marketing, SEO, or related field.

*Proven track record of successful SEO strategy implementation and improved organic search performance.

* Monitor the team and provide necessary guidance on digital marketing tools.

*Strong command of English with good writing and communication skills.

*Bachelor's degree in Marketing, Communications, or related field (preferred).