SEO Analyst

3 months ago

Kochi, India 2Base Technologies Full time
Job Description

We are looking for a detail-oriented and analytical SEO Analyst to join our team. The SEO Analyst will analyze, review, and implement changes to our websites so they are optimized for search engines. This role involves developing content to include keywords or phrases to increase the organic and paid traffic to the website.

Responsibilities :

Create and implement a content strategy that will maximize brand visibility, by increasing organic and paid search traffic to a website and encouraging users to engage and take positive action.Carry out keyword research and analysis to identify valuable search terms and trends relating to your client or employer's businessEmploy, monitor, and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking.Collaborate with any social and content colleagues/teams over content optimization - drawing on user intent research to inform content strategies and to develop appropriate content.Carry out a range of SEO activities to improve a website's performance, by the content strategy - using tools and optimization methods, such as Google Analytics, web analytics, strategic marketing, and search engine marketing (SEM), to improve organic search traffic and through paid advertising and utilizing both organic and paid marketing methods.Conduct competitor analysis and monitor competitors' SEO strategies to identify ways to improve your client's position in the marketplaceContinually monitor and refine SEO performance strategies.Look at KPIs (key performance indicators) such as organic traffic, search engine results page (SERP) rankings, brand vs non-brand keyword clicks and SEO leads - and present findings in a clear and relatable way.Conduct technical and on-page audits, check for necessary URL structure changes, fix broken links, correct heading hierarchies, add missing metadata, etc.Conduct technical and on-page audits, check for necessary URL structure changes, fix broken links, correct heading hierarchies, add missing metadata, etc.Provide SEO advice and support to clients, signposting or actioning as necessary.Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and help improve website performance.Develop and integrate content marketing strategies.Monitor search engine algorithms to keep up to date with changes.

Requirements:

Proven experience as an SEO Analyst or similar role.In-depth knowledge of search engine algorithms and ranking strategies.Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs, and other SEO toolsGood working knowledge of Open AI tools.Experience in social media marketing and management.Strong analytical skills and ability to interpret data and make data-driven decisions.Strong written and verbal communication skills.Ability to work independently and as part of a team.Detail-oriented and highly organized.

Experience and Education

2-6 YearsBachelor’s Degree in Marketing, BCA, MCA, MBA, MTech, or a related field.

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