Cluster Head

3 weeks ago


Hyderabad, Telangana, India iimjobs Full time

Responsibilities:
Create and Update Fact base for Micro Markets (MM):

  • Analyse MM potential, outlet distribution, and competitive landscape.

Identify Growth Opportunities:

  • Assess growth potential in each MM.
  • Collaborate with channel sales counterparts to implement strategies.

Source Competition Intel:

  • Track competitor activities and provide insights for corrective actions.

Target Key Stores:

  • Identify high potential outlets for targeting.
  • Monitor store ROI and advise sales team accordingly.

Conduct Surveys:

  • Perform retailer and consumer surveys to identify portfolio gaps.
  • Communicate findings to NPD and sales team.

Execute Training Modules:

  • Develop and implement training programs for different outlet types.
  • Conduct regional training workshops based on assessment results.

Train Dealer Salesmen:

  • Provide training on sales pitch and product value proposition.
  • Create detailed product comparisons for launches.

Utilize Analytical Skills:

  • Analyse product, MM, and consumer data to derive insights.

Activate Retail/Local Propositions:
Implement local activation strategies to establish category propositions.

Implement Loyalty Programs:
Develop and execute efficient loyalty programs with intermediaries.
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