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adobe target developer

4 months ago

Gurgaon, Haryana, India timesjobs Full time
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Job Details
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Summary:

  • Gurgaon, Haryana
  • A client of Randstad India
  • Contract
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Posted: 21 May 2024

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Reference Number: JPC

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Job Details:
1. Convert business requirements and needs into Adobe Target use cases using appropriate methods and data models.
2.

Design and implement A/B tests, multivariate tests, recommendation engine-based tests, automated personalization campaigns, experience targeting, auto-allocate, auto-target, and all other available test types available on Adobe Target to improve website/app conversion rates, user engagement, and overall customer experience.

3.

Utilize Adobe Target to create audience segments based on data analysis and insights, and then build personalized experiences tailored to each segment.

4. Conduct comprehensive data analysis using Adobe Analytics and other relevant tools to derive actionable insights and optimize test results.
5. Work closely with UX/UI designers, product managers, developers, testers, and marketers to ensure seamless implementation of Adobe Target initiatives.
6. Collaborate and integrate Adobe Target with MarTech platforms, ensuring a cohesive and data-driven marketing approach.
7. Troubleshoot and resolve any technical issues related to Adobe Target implementation and data integration.
8.

Regularly monitor the performance of A/B tests and personalization campaigns, and present results to clients and management, accompanied by actionable recommendations.