PowerCred - Manager - Marketing - IIM/FMC/MDI (3-6 yrs)

1 month ago

Any Location, India iimjobs Full time

Job Title:
Marketing Manager

Company Overview:
PowerCred is a digital lending infrastructure and intelligence suite designed to empower lending institutions.

Our platform seamlessly elevates the onboarding, underwriting, and collections processes of lenders, enabling the launch of innovative, next-generation financial products.

We are committed to transforming the lending landscape by providing cutting-edge solutions to financial service providers.

Job Location:
India, Remote

Position Type:
Full-time

Responsibilities:

Content Creation:

  • Develop and execute a content strategy for PowerCred, ensuring all marketing materials resonate with the SEA market that PowerCred operates in
  • Create compelling and culturally relevant content for various channels, including websites, social media, blogs, and newsletters.

Marketing Campaigns:
Plan and execute marketing campaigns tailored to the digital lending landscape

  • Collaborate with crossfunctional teams to ensure consistency in messaging and brand image.

Demand Marketing:

  • Support sales team with accountbased marketing efforts to ensure customer stickiness and reduce churn
  • Develop technical marketing materials to support sales efforts and enrich the leads funnel

Events Management:

  • Create compelling material, videos, sizzles, brochures and other material as needed in events

Market Research:

  • Stay abreast of industry trends and conduct market research to understand the needs of lenders in SEA
  • Utilize insights to adapt and optimize marketing strategies for maximum impact.

Communication Strategy:

  • Develop a communication strategy that effectively communicates PowerCred's digital lending platform's value proposition to lenders and stakeholders.

Collaboration and Relationship Building:

  • Foster relationships with key stakeholders in the digital lending industry, including financial institutions, regulatory bodies, and potential partners through marketing
  • Work closely with the sales team to ensure marketing efforts support lead generation and conversion.

Analytics and Reporting:

  • Utilize analytics tools to track the performance of marketing initiatives and generate actionable insights.
  • Prepare regular reports for management, highlighting key performance indicators and areas for improvement.

Qualifications:

  • 3+ Years of proven experience as a Marketing Manager in a B2B Tech SaaS startup, preferably in the digital lending or fintech industry.
  • Indepth understanding of the digital lending and financial services industry
  • Strong content creation skills with the ability to tailor messaging to a local audience.
  • Experience in organizing and managing events, from concept to execution.
  • Excellent communication and interpersonal skills with the ability to build and maintain relationships.
  • Analytical mindset with proficiency in using data to drive marketing decisions.
  • Ability to thrive in a fastpaced and dynamic startup environment.
  • A passion for innovation and a proactive approach to problemsolving.

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