Zupee - Creative Director (10-15 yrs)

3 weeks ago

Gurgaon, Haryana, India iimjobs Full time
Creative Director

Role:
Creative Director

Reports to:
Vice President- Brand Marketing

Location:
Gurgaon

About The Job:

  • As the Creative Director, you will lead and review the work of the creative teams for all web, print, and digital marketing collateral.
  • Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.
  • Collaborate with the marketing and other departments in developing marketing plans, analyzing results, and identifying opportunities.
  • Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies.
  • Understanding of

Indian Demographics:

Stay updated with current trends in design, marketing, and consumer behaviour, and the competitor landscape with a specific focus on the Indian market.


  • Possess a keen understanding of Indian demographics, cultural nuances, and regional preferences to tailor creative strategies accordingly.
  • Exhibits a proactive attitude towards taking ownership of projects and initiatives, particularly during critical phases. Willingness to be handson and actively contribute to creative processes when necessary.
  • Build Company's Social Media tonality and churn daily content as per the strategy and plan.

Responsibilities:

  • Supervise a crossfunctional team of graphic designers, copywriters, socialmedia experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.
  • Prioritize work and resources across engagements, based on short and longterm needs, and develop schedules by collaborating with designers, copywriters, and production artists.
  • Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.
  • Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.
  • Oversee the presentation of final concepts and obtain approvals for deliverables.

Qualifications:

  • 10 years of relevant experience, with seven or more years as a creative director in an agency or corporate setting.
  • Experience in creating marketing/advertising campaigns from developing the vision and messaging platform to overseeing production on time and within budget.
  • Ability to thrive under pressure while maintaining a collaborative and solutionoriented approach.
  • Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
  • Proven ability to develop successful concepts.
  • Proficiency in leading a team of diverse, talented creatives.
  • Strong creative vision, with an eye on business objectives.

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