Brand Manager

2 weeks ago


Kolkata, West Bengal, India iimjobs Full time
Brand Manager

Education Qualification- Post graduate in marketing / related field from Premier B Schools (Top IIMs- Batch- 2017 or 2018 Pass out)

Category- Tobbacco

Job Profile:
Develop and ensure implementation of a brand marketing strategy in line with brand portfolio objectives.

PRINCIPAL ACCOUNTABILITY:

  • Develop and implement the brand plan to ensure that brand objectives are achieved.
  • Commission research and rigorously analyze data to ensure brand issues are understood and corrective action identified.
  • Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.
  • Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved.
  • Develop and coach direct reports to ensure talented individuals feel motivated and are able to progress.
  • Manage external agencies to ensure all brand activity is in line with the requirements of the brief.
  • Employ innovation in products and processes in order to achieve competitive advantage.
  • Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain.
  • Apply best practice in brand management to optimize efficiency and effectiveness.


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