Senior Manager
4 weeks ago
In this role, you will be deeply involved in planning and executing strategic marketing initiatives, while working closely with inter-departmental teams.
As an enabler for carrying out your role effectively, you can expect a collaborative and innovative work culture, conducive for individual and team excellence.
Responsibilities / Expected Deliverables:
Roles and responsibilities:
- Develop and execute comprehensive marketing strategies aligned to the company's overall objectives
- Drive revenue growth through effective market positioning and differentiation
- Analyze market trends and competition to identify opportunities and threats
- Develop and implement plans to enhance market positioning and brand visibility
- Drive demand and build market presence and awareness through events, roundtables, webinars, and digital promotions
- Cultivate relations with analyst firms like Gartner, Forrester, IDC, Everest, ISG and Nelson Hall.
- Effectively manage analyst ranking surveys in coordination with diverse business teams ensuring a favorable positioning for company
- Strategize, package and position content across digital platforms with a focus in impact
- Drive demand and build awareness through events, roundtables, webinars, and digital promotions
- Creating content and managing positioning in website, creating sales kits including case studies, whitepapers, presentations etc.
Desired Competencies (Technical/Behavioral Competency):
Must-Have:
- Good understanding of IT services and BPS industry
- Excellent communication, creative and interpersonal skills
- Interest and inclination in marketing as a career stream
Good-to-Have:
- Effective stakeholder management and project management skills
- Experience in developing marketing plans, budget and strategy.
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