Corporate Head

4 weeks ago


Mumbai, Maharashtra, India iimjobs Full time
Corporate Head - Sales & Marketing

Looking for a 15+ years at least 05 years in a Lead role. We need candidates from healthcare services/ hospital industry only

Location - Mumbai

Qualification - MBA

  • Work in collaboration with department directors, key physicians, Hospital Management and determine hospital's collateral needs and manages development of content.
  • Create standardize marketing practices and procedures and specific advertising and PR plans to achieve organisational goals and objectives.
  • Handle marketing related activities for all the Units of the group.
  • Plan marketing projects and manage external marketing partners and vendors.
  • Increase organisational awareness through marketing initiatives.
  • To explore newer geographical area new markets, for customer target for hospital.
  • Analyse data & estimate demand for services, identify potential markets and devise plans to deliver the appropriate message to target audience.
  • Manage the organization's involvement in strategic community organizations and events; serves on boards of key community organizations.
  • Develops and directs implementation of strategic marketing and communication plans for internal and external target audiences.
  • Responsible for editorial direction, design, production and distribution of all organization publications.
  • Stays thoroughly informed about all clinical services available throughout the healthcare industry and coordinate all external communication initiatives, media developments, an advertising campaigns, as per hospital requirement.
  • Proactively manages content on hospital web site.
  • Analyse and monitor potential business opportunities and competitive market information.
  • Digital Marketing: Enhance reach out to target customers / patients / caregivers, using relevant platforms.
  • Public Relations: Leverage public relations platforms / forums to build and protect the reputation.
  • Design and Deliver optimal pricing, marketing schemes, promotions to grow the business.
  • Market Intelligence.
  • Marketing Analytics: Ensure availability of robust, data based information for decision making.
  • Tie up with insurance companies, large multilocation accounts.
  • Weekly / Monthly detailed report of the activity should be submitted to the management.
  • Manage Sales force effectiveness.


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