Brand Manager

3 weeks ago


Mumbai, Maharashtra, India iimjobs Full time

Brand Strategy Development:

  • Develop and implement comprehensive brand strategies to achieve business objectives.
  • Conduct market research to identify trends, consumer insights, and competitive positioning.
  • Collaborate with cross functional teams to align brand strategies with overall company goals.

Brand Positioning and Messaging:

  • Define and articulate the brand's unique value proposition and positioning.
  • Create and manage brand messaging to ensure consistency across all communication channels.
  • Work closely with the creative team to develop compelling brand visuals and messaging.

Brand Communication:

  • Oversee the creation and execution of marketing campaigns that align with the brand strategy.
  • Manage advertising, PR, and promotional activities to enhance brand visibility.
  • Develop and maintain relationships with media partners and influencers.

Brand Monitoring and Analysis:

  • Monitor and analyze market trends, consumer behavior, and competitor activities.
  • Track and report on key performance indicators (KPIs) related to brand awareness and perception.
  • Use data and insights to continuously optimize brand strategies.

Cross-Functional Collaboration:

  • Collaborate with product development, sales, and other departments to ensure brand consistency.
  • Provide guidance and support to internal teams to uphold brand standards in all initiatives.

Budget Management:

  • Develop and manage budgets for brandrelated initiatives.
  • Ensure costeffectiveness and efficiency in all brand activities.

Brand Compliance:

  • Implement and enforce brand guidelines to maintain consistency across all touchpoints.
  • Conduct regular audits to ensure compliance with brand standards.

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