Manager - Sales Operations - FMCG (8-11 yrs)

4 weeks ago


Bengaluru, Karnataka, India iimjobs Full time

Leads a team of Territory Heads (SO's/ASE/ASM's) to deliver on the sales objectives by driving volume, value and market share objectives in the assigned area through increasing distribution coverage and execution of various initiatives planned.

Will work with cross functional teams to manage execution of all trade promotions and other market / distribution initiatives within the overall Sales strategy of the company.

- Expected to take up Leadership position in the Sales team in the next 2-4 years. Typically 2-3 SOM's per region

- Define Monthly / Quarterly directions for the Sales Team and implement the right infrastructure requirements

Key Job Key Responsibilities:

Responsibilities:

Team Development:

- Ensure compliance to training programs

- Identify training needs for the team and Ensure implementation of the Sales training Program developed by the Sales Capability team

- Assign KRAs for team, assess performance, Assign ratings, decide increments

- Coach and develop subordinates

Manage Distribution Systems:

- Dialogue with A/Ws to expand coverage of CRS systems.

- Work closely with regional Replenishment team to ensure compliance with receivable norms and improvement in related systems

- Manage Sales Development & Trade Marketing requirements for the area

- Draw out S&D/ business/ Territory Heads priorities for the month, monitor Field Force activity

- Shortlist Trade promotion alternatives, arrive at mechanism options and operation period.

Submit Proposal in pre-defined format. Measure activity performance at periodic intervals on objective parameters.

- Check for adherence of A/W claims to initial Trade Promotion and sign off claim settlement

New Product Launch:

- Work closely with Brands team to Identify activation opportunity with respect to a brand, occasion or an event Design and Trade Activation plan and their execution

- Communicate to the Team on the final codification, facilitate roll-out in the market place and track progress for the same


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