Digital Communication and Youth Engagement Officer

3 weeks ago

Delhi, Delhi, India UNICEF - United Nations Children's Fund Full time

UNICEF India has launched the UReport platform to amplify the voices of citizens to create positive change in their communities.


U-report is a mobile phone-based technology that provides a forum of opinion and information sharing for children, adolescents and adults.

Using a crowd-sourcing approach to initiate a virtual dialogue with the members ('U-Reporters') the ultimate aim of the program is to stimulate citizen-led and adolescent/youth-led development.

Once the information is collected the data is instantly analyzed. The information is subsequently utilized in advocacy work across all media channels, many UNICEF programs and through partner engagement.

UReporters will be engaged via social media and will be asked via weekly polls, quizzes, challenges, to share their ideas, opinions and feedback about issues that matter most to them.

U-Report has evolved into a powerful source of information to improve service delivery and increase youth engagement in policy dialogues with about 300,000 U-Reporters in India ).

The UReport platform is present in over 30 other countries around the world with more than 7 million U-Reporters globally.

)

U-Reporters are recruited through partnerships with youth organizations and other civil society organizations.

A U-Report Steering Committee / Working group comprising of UNICEF programme teams, government partners, youth organizations and young people will be responsible for planning and supervising the scale up of the UReport platform in India.


UNICEF India is keen to work with an enthusiastic, hardworking and determined National UN Volunteer to increase the reach and engagement of UReport in India.

Under the direct supervision of the Programme Specialist (Innovation), the National UNV will undertake the following tasks to support the U-Report programme implementation:

Management of Social Media Accounts:
(20%)

  • Managing official U-Report India social media profiles on Instagram, Facebook, YouTube, LinkedIn, WhatsApp channel and X (formerly Twitter).
  • Putting our regular social media posts on external and internal platforms to create a buzz and build brand image of U-Report India.
  • Creating digital content such as banners, posters, posts, certificates and or leaflets using tools such as Canva etc.

Website & Newsletter Management:
(20%)

  • Managing U-Report India public-facing website ) and ensuring every campaign is linked, and that content is updated regularly.
  • Creating blogs and reports based on the ongoing/ concluded campaigns for the U-Report India and other websites.
  • Managing U-Report India's multi-lingual newsletter ) using website management software WIX, including content preparation and design, proof-reading etc.
  • Managing T4D-related pages on the internal knowledge-sharing website ) and keeping it updated with important posts and links.

Youth Engagement:
(20%)

  • Reaching out to young people either through existing cohorts on WhatsApp or through targeted U-Report broadcasts for participating in events, activities, discussions, competitions etc.
  • Identifying talented and motivated young people for participating in focus group discussions and other face-to-face or virtual interactions for programme sections
  • Engaging young people from across India as part of a Social Media Champion Team (SMCT) to develop social media and website assets for U-Report India.
  • Conceptualising and implementing initiatives such as "Top U-Reporter" for motivating U-Reporters.

Partnership and Coordination:
(20%)

  • Contribute towards cultivating strategic relationships with UNCEF sections, U-Report Global teams, government agencies, international organizations, national institutions, non-governmental organizations (NGOs), civil society organizations (CSOs), and Project Management Units (PMUs).
  • Identifying and attending appropriate virtual and physical events to promote U-Report awareness for collaboration and partnerships.
  • Capacity building of partners through training, resource sharing etc.
  • Continuously seeking opportunities to innovate and improve partnership strategies and processes with a "technology for innovation" mindset.
  • RapidPro Flow Configuration and

Campaign Management:
(15%)

  • Creating flows for real-time monitoring campaigns using UNICEF's flagship Digital Public Good (DPG) RapidPro; training and mentorship support will be provided.
  • Coordinating with internal UNICEF sections and external partners for successful implementation of U-Report and RapidPro campaigns.
  • Creating broadcast messages when a new campaign is launched and linking the same to the Rapidpro flows.
  • Liaising with external 3rd party agencies as required, for e.g. translation agency, design agency, warehousing agency etc.
  • Managing mail-room activities for sending out gifts/ incentives which includes obtaining list of winners, and putting them through an address collection flow, verifying address submitted by U-Reporters, facilitating consent forms, and liaising with UNICEF mail room colleagues.

Meta Ads Management:
(5%)

  • Managing META Ads using the AD Manager platform and customizing it specifically for chatbots to ensure promotional advertisements convert into new users. This includes creation, activation and deactivation of ad campaigns and allocating ad spend across various platforms such as Facebook, Instagram and WhatsApp.
  • Explore addition/ new ad platforms that have youth appeal for maximizing user conversions.
, Accountability, Adaptability and Flexibility, Commitment and Motivation, Commitment to Continuous Learning, Communication, Creativity, Ethics and Values, Integrity, Knowledge Sharing, Planning and Organizing, Professionalism, Respect for Diversity, Self-Management, Working in Teams

communication and media domain for youth / community engagement;

  • Experience with a high-level communications campaign across multiple mediums (including social networks and messaging platforms);
  • Experience of digital and non-digital communication and marketing medium and best practices (workshops, articles, art, interviews, videos, chatbots, blogs, vlogs, digital influencers, and social media channels);
  • Experience engaging with political structures, civil society pressure groups, and other channels of national influence will be an added advantage;
  • Hands-on technical skills required to create quick digital content, such as GIFs, audio files, short videos, posters, FB pages, etc. using online tools;
  • Proven ability to present and communicate new projects to a varied audience;
  • Strong communication skills and the aptitude to handle competing messages and priorities with multiple audiences;
  • Fluency in written and spoken English and Hindi is required;
  • Ability to learn and adapt to using new digital platforms and tools;
  • Ability to work in teams with diverse skills and programme focus.
New Delhi, as a duty station, presents a dynamic and diverse environment. The living conditions in this vibrant metropolis offer a mix of cultural richness, historical significance, and modern amenities. The city provides various housing options, catering to different preferences and needs. New Delhi's cosmopolitan atmosphere allows for easy integration into its multicultural society.

While the city boasts a range of international schools, medical facilities, and recreational opportunities, it is essential to be mindful of factors such as air quality and traffic congestion.

Flexibility is crucial, along with the ability and willingness to navigate challenging conditions, potentially involving physical hardships and limited comfort.

Additionally, due diligence is essential, especially when it comes to being cautious with street food and water.


As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials.

This position is based in New Delhi. National UN Volunteers are part of the malicious insurance plan. National UN Volunteers are expected to be culturally sensitive and adjust to the prevailing culture and traditions.

Conditions of Service for national UN Volunteers


The contract lasts for the period indicated above with possibility of extensions subject to availability of funding, operational necessity and satisfactory performance.

However, there is no expectation of renewal of the assignment.

The applicable Volunteer Living Allowance is provided monthly to cover housing, utilities and normal cost of living expenses.

Life, health and permanent disability insurance are included (health insurance for up to 3 dependents - except for UN Community Volunteers), as well as final repatriation (if applicable).

For information specific to your assignment please see below:

  • Monthly Voluntary Living Allowance (VLA) : INR INR 50,604.24
  • Entry lump sum (one-time payment) : USD 400 (equivalent in INR)
  • Travel ticket if/when moving to duty station: USD 200 (equivalent in INR)
  • Exit allowance (paid on successful completion of the assignment): 1 VLA/12 Months
  • Medical and life insurance Cigna Private Insurance

Leave entitlements:

Annual leave : 2.5 days accrued per calendar month

Certified sick leave: 30 days

Uncertified sick leave: 7 days

Learning leave: 10 working days per consecutive 12 months

Maternity leave: 16 weeks

Paternity leaves: 10 days

You can check full entitlements at .

The complete UN Volunteer Conditions of Service is available at "

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