Group Brand Head

4 weeks ago

Metros, India iimjobs Full time
Send CV on Whatsapp Strictly NO Calls). CV will be confidential until and unless your approval is not there

The incumbent:

  • Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Organisation while maintaining brand focus internally & externally.
  • Develops the marketing & brand management strategy of Organisation to support top line & bottom line growth & foray into new segments and innovative products.
  • Directs the evaluation of Organisation's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
  • Assumes overall responsibility for Brand Activation.
  • Ensures coordination with sales department to implement & monitor all marketing initiatives.
  • Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

RESPONSIBILITIES
Strategic

  • Scans the business environment to explore options for revenue generation from new and existing customers.
  • Drives the formulation of marketing strategy of Organisation's encompassing all brands.
  • Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.
  • Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.
  • Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.
  • Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.
Operational

  • Guides brand & category managers to develop these strategies into detailed marketing plans and executions.
  • Ensures individual brand focus is maintained through all possible media options and coordinates with Corporate communication to ensure alignment of branding strategy of Organisation and individual brands.
  • Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.
  • Takes overall responsibility for Product Conceptualisation, positioning & New product development in coordination with R&D.
  • Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.
  • Coordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.
  • Coordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.
  • Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.
  • Regularly collects and analyses competitor information through market intelligence and other sources.
  • Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.
  • Develops market entry strategy for previously untapped geographies based on market intelligence.
  • Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.
  • Develops standardised Systems and Processes to enhance performance and remove redundancies.
Financial

  • Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
  • Ensures Optimal pricing of products so that the topline & bottomline objectives of the brand group are strictly met.
  • Strives to increase return on expenditure on advertisement & brand endorsement.
People

  • Ensure timely PMS implementation adhering to specified procedures.
  • Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature.
  • Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.
  • Takes responsibility for people development initiatives and building up of inhouse capabilities aimed at succession planning for all key positions reporting to the position.
  • Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence
Key Internal Interfaces Key External Interfaces

  • CEO/Head of Marketing: For all major strategic and policy level decisions.
  • Head Sales: For planning promotions developing marketing strategy and to et market feedback.
  • Head R&D: For new product development
  • Head Corporate Communication: For standardised brand properties and aligning of individual brands with the Organisation's brand & business focus
  • Market Research Agencies: For market feedback on Organisation's products as well as competitors' products and strategies

Marketing & Branding Consultants:

  • For developing Marketing and branding initiatives
  • Advertisement &

Media Agencies:
For all advertisement, endorsement and media related issues

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