Google ad Specialist

4 weeks ago

Bengaluru, Karnataka, India iimjobs Full time
Google ad Specialist

Key Responsibilities:

Campaign Strategy and Planning:

  • Develop and implement comprehensive Google Ads strategies to drive conversions
  • Conduct thorough keyword research and competitor analysis to identify opportunities and trends.
  • Campaign Execution
  • Create and manage Google Ads campaigns across various platforms, including Search, Display, and Video.
  • Develop compelling ad creatives and ad copies to maximize engagement and conversion rates.
  • Monitor and optimize campaign performance, adjusting bids, targeting, and other parameters as needed.

Data Analysis and Reporting:

  • Utilize analytics tools to track and analyse the performance of campaigns.
  • Provide regular reports on key metrics, performance trends, and insights.
  • Identify opportunities for improvement and implement strategies to enhance campaign performance.

Platform Experimentation:

  • Conduct experiments across different Google Ads platforms to identify the most effective channels for The Art of Living programs.
  • Stay informed about industry trends, new features, and emerging technologies to incorporate into campaigns.
  • Implement conversion tracking using GTM and Google Analytics 4

Qualifications:

  • Proven experience as a Google Ads Specialist or in a similar role.
  • Indepth knowledge of Google Ads platforms (Search, Display, Video) and best practices.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Experience with A/B testing and conversion rate optimization.
  • Excellent communication and collaboration skills.
  • Certification in Google Ads is highly desirable.
  • Experience with T-ROAS campaign types
  • Experience with GTM, Data Layer, Google Analytics 4

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