Manager/Lead - Digital Marketing - EdTech (6-12 yrs)

3 weeks ago

Surat, Gujarat, India iimjobs Full time

Whom are we looking for :


Our Marketing Managers are responsible for developing, implementing, and executing strategic marketing plans for our entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

They must be great business leaders as well as great marketing leaders. That's because they are responsible for working with executives to determine budgets and targets.

Your contribution to the team:

  • Developing strategies and tactics to boost the company's reputation and drive qualified traffic
  • Deploying successful marketing campaigns from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
  • Represent the marketing team to crossfunctional groups including product management, sales, or customer support
  • Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Promoting our brand at trade shows and major industryrelated events.
  • Keeping informed of marketing strategies and trends.

Our Ideal Candidate should have :

  • At least 3+ years of extensive marketing managerial experience.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Intimate understanding of traditional and emerging marketing channels
  • Budgetmanagement skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Superb leadership, communication, and collaboration abilities
  • Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
  • Any relevant bachelors/masters degree.

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