Campaigns Mgr

BU Description

In BMC Software, Demand Marketing is seeking a talented Marketing Automation expert to be part of its dynamic Marketing Services team. The primary responsibilities are to execute demand and field marketing programs using our marketing automation platform, as well as providing support for target audience segmentation, and direct marketing execution, to help generate pipeline and drive conversion.

Key Responsibilities:

• Design and create end-to-end campaigns in Eloqua to support various marketing initiatives.
• Coordinate with various stakeholders to ensure campaigns are created, tested, and delivered on time by acting as a point person for the marketing operations team.
• Create and modify HTML emails as per the campaign requirement.
• Create and maintain lead nurture campaigns supporting various product areas.
• Drive segmentation to support all the different campaigns based on the requirement.
• Work on relevant tools that are part of our marketing technology stack.
• Optimization of email marketing performance through A/B testing, email lifecycle management, personalization, and innovation.

Basic Qualifications:

• 2 years of hands-on marketing automation experience using Eloqua or a similar Marketing Automation Platform.
• Knowledge and experience in HTML/CSS for emails.
• Salesforce CRM experience as a marketing user.
• Experience using Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

· Comfortable working in a fast-paced work environment and managing multiple projects with great attention to detail.

· Well-versed with email marketing best practices including data privacy laws etc.

· Excellent Communication Skills.

Preferred Qualifications:

· Experience with the latest marketing technologies.

· Passion to learn and expand hands-on technical skills.