Asst Mgr/ Manager

Found in: Whatjobs IN C2 - 2 weeks ago

mumbai, India Paradise Placement Consultancy Full time

Job Description:

JOB DESCRIPTION

Position Title: Asst Mgr/ Manager - International Marketing | Social Media Marketing, Campaign marketing, Analytics, content marketing (Dubai / London/ Kuwait)

Location: Mumbai

Calendar Planning - Develop and assit in designing the annual brand marketing plan and a detailed multi-channel monthly calendar to support the AOP. Oversee and assist in implementation of the marketing plans and monthly calendars. Budget Management - Manage the annual marketing budgets and monthly allocations with a thorough tracker to ensure expenses are in-line with approved budgets Agency Management - Supervise and manage all agency partners for strategy, planning, execution and performance against set KPIs to achieve revenue goals and efficiency improvement. Cross-functional Communication - Drive alignment with cross-functional teams and external agencies to deliver integrated marketing campaigns. Performance & Growth Marketing - Devise the approach and implement effective, ROI-driven digital marketing, growth/ performance marketing campaigns for direct and measurable business growth. Design & Collateral - Lead creative development of all design, marketing collateral to ensure effective design, in-line with brand identity and positioning with effective messaging and design communication Social Media Management - Maintain and improve social media presence with trending formats, moment marketing, and visual and written content in-line with brand positioning Brand Assets & Shoots - Maintain, build and optimize a rich brand assets bank with fresh, innovative, on-trend content formats, photo shoots, video shoots, press releases, brand decks, website, etc PR & Influencer Marketing - Craft and deploy influencer campaigns, PR and experiential marketing tactics aligned with broader marketing strategy E-Commerce Marketing - Strategy and alignment for a robust e-commerce performance plan on delivery aggregators and owned platforms with offers, CPC, visibility, hygiene Database & CRM - Oversee database management, customer feedback reports, NPS, CSAT scores. Drive automated direct marketing campaigns with available CRM tools and engaging content. Analytics - Measure and analyse performance and ROI for each marketing channel and campaign to study results against business goals

Desired Profile / Criteria / Skills :

Suggestions for scouting:

Look for PR Executives with 3 years experience from reputed boutique hospitality, retail PR/Marketing agencies like DeTales, Twain, Perfect PR, The Other Circle, PR Pundit, etc Or look for Senior Client Servicing/ Digital Marketing from digital marketing agencies having worked on any reputed retail/ D2C/ FnB/ Hospitality brands Look for those with a brand background in hospitality/ D2C FnB other than above search options. 

Key Skills :

Social Media Marketing Campaign Marketing Analytics Content Marketing

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