STEER Engineering

1 month ago


Bengaluru, Karnataka, India iimjobs Full time

Job Description:

Job description:

We are seeking a dynamic and innovative Digital Marketing Manager to lead our through-the-funnel digital activation initiatives for our brand.

Candidate should have fair understanding of Business Analytics and able to share relevant business context to leadership.

Candidate will possess a high level of drive, creativity, and strategic thinking to develop and execute digital marketing campaigns that drive brand awareness, engage our target audience, and ultimately drive business on the brand.

This role will play a crucial part in shaping our digital presence and ensuring a seamless customer journey across various touchpoints.

The role holder will be responsible for:

Brand Communication planning/ Campaign strategy + Design - Digital Content Advertising Moments, Films, seek out, brand website content, etc.

Content Syndication, Sponsorships, Influencers, Digital ambassadorship.

Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.

Collaborate with cross-functional teams to understand product offerings, target audience, and key value propositions to inform digital strategies.

Stay abreast of industry trends and emerging technologies to incorporate innovative approaches into the marketing plans.

Lead the development and execution of end-to-end digital marketing campaigns across various channels such as SEO, SEM, social media, content marketing and video/ display advertising.

Drive brand activation initiatives with a focus on synergizing brand building and performance at every stage of the marketing funnel.

Collaborate with the design and creative teams, brand team, media and performance marketing teams to ensure brand consistency and high-quality visuals across all digital platforms.

Proactively explore and implement cutting-edge digital marketing tactics and technologies.

Experiment with unconventional and creative approaches to engage the target audience and differentiate the brand in the market.

Strategy Development: Lead the creation and execution of go-to-market (GTM) strategies and product launches.

Market Analysis:

Continuously monitor and analyze market trends, competitor products, and customer feedback to inform product development and marketing strategies.

Understanding of market viz. competition products/capabilities and ability to articulate technical value proposition of our solution.

Performance Metrics: Monitor and report on product marketing KPIs to track the effectiveness of initiatives and adjust strategies as necessary.

Event Participation: Represent the company at trade shows, webinars, and other events as a product evangelist.

Key Deliverables:

Brand wise digital AOPs with digital creative partners

Digital campaign approach and strategy

Campaign design with agency partners

Data-driven Creative strategies, plan assets, and messaging with creative agencies

Tag team with the Digital media team to arrive at a cohesive strategy and rollout with media teams.

Coordinating measurements and KPI tracking with the CMIE team

Creative/media innovation

Data Analytics & Data Management

Requirements:

Education Qualification Work Experience:

MBA - Marketing, Advertising, or Communications graduates with 10+ years of relevant experience and should be well-versed in full-funnel marketing.

Demonstrated success in developing and executing innovative digital marketing campaigns.

Strong understanding of digital marketing channels, technologies, and trends.

Proficiency in analytics tools and data-driven decision-making.

Excellent communication, collaboration, and leadership skills.

Preferred experience in CRM (Zoho or Hubspot)

Experience in Event management

Candidates with Digital Marketing experience in Manufacturing & FMCG would be an added advantage.


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