OYO Rooms

Found in: beBee jobs IN - 2 weeks ago

Gurgaon, Haryana, India iimjobs Full time
Application Growth Manager

Job Description -Application Growth Manager (Marketing)

Responsibilities:

  • Own the revenue for all subsegments of growth, including App, Web, and Call Centre.
  • Monitor and manage advertising budgets, ensuring optimal allocation to maximize ROI.
  • Develop strategies for acquisition, retention, online visibility, conversion and experimentation to meet the desired goals
  • Manage stakeholders across geographies, functions to deliver the revenue goals

Digital Acquisition and Retention:

  • Utilize prior experience to drive new user acquisition through various digital channels such as App, Web, social media, content marketing, and partnerships utilizing organic and paid initiatives
  • Develop and implement strategies for customer/user retention through CRM channels, including email, push notifications, and SMS.

Online Presence Optimization:

  • Optimize our presence on search engines (Google), app stores (Apple, Google Play), and other relevant platforms
  • Implement SEO strategies, schema markup, and structured data to enhance our online visibility.
  • Develop, implement, and optimize effective SEM campaigns across various platforms such as Google Ads, Bing Ads, and other search engines.

Conversion Optimization:

  • Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel, from awareness to conversion.
  • Conduct A/B testing and experiments to identify highimpact growth opportunities, iterating quickly based on datadriven insights.

Performance Analysis and ROI Optimization:

  • Monitor and deliver key KPIs, including App Installs, Impressions, CTR from Meta search engines, DAU from App and Website, and Calls on Call Centre.
  • Optimize and achieve target ROI across all growth segments.
  • Analyze data to carve out meaningful insight

Collaboration and Partnerships:

  • Collaborate with Product, Engineering, Analytics, and Creative teams to align growth strategies.
  • Drive partnerships with 3rdparty affiliates to increase the top of the funnel.

Team Leadership and Management:

  • Demonstrate structured problemsolving skills and take ownership of growth initiatives.
  • Manage and lead a highperforming team, fostering a collaborative and resultsdriven culture.

Key Skills:

  • Bachelor's degree in Marketing, Business, Computer Science, or a related field; advanced degrees are a plus.
  • Minimum of 4 years of experience in a similar role, with a strong technical and analytical background.
  • Proven track record of driving topofthefunnel growth for digital channels, especially within the travel or ecommerce industry.
  • Experience in search engine optimization (SEO), app store optimization (ASO), and meta platform management.
  • Experience in digital marketing tools such as Google Analytics, Customer Relationship Management (CRM) Software such as Mo-Engage, SEO Tools such as Ahrefs and Moz for link building, keyword research, competitor analysis, and rank tracking.
  • Technical proficiency in web performance optimization and call center tools.
  • Strong analytical skills and proficiency in data analysis tools and techniques.
  • Exceptional communication and project management skills.
  • Google Ads certification or relevant industry certifications are a plus.
  • Familiarity with the travel and hospitality industry is a plus.
Experience Range - 4 years+

Location - Gurgaon

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