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Agency Relations Manager Ad Sales

3 months ago

Gurgaon, Haryana, India timesjobs Full time
Agency Relations Manager, Ad Sales

Job ID:

Location:
Gurgaon, India

Business:
The Walt Disney Company (India)

Date posted:
Jun. 12, 2024

Job Summary:

About the Role:


Deep agency level engagement is extremely critical in driving the large multi-market, multi-channel deals and hence a dedicated team to drive this agenda becomes critical.

Strong agency relationships also benefit the network on rest of the accounts across the network in a world where partnerships have increasingly become a norm, making network deals and agency relationships strongly intertwined agendas to be effectively driven by the team.


Context:


While Entertainment Sales team have separate Ad Sales teams for each of our Channel clusters; to ensure sharp focus on each of our products, it is becoming increasingly important to leverage the strength of our Network as a whole.


Key Responsibilities:
You will be Disney Stars ambassador in the market for agency relationships that you own and will be responsible for shaping up a long-term business plan for the agency to make Disney Star as the preferred TV partner
You will be expected to understand the TV ecosystem, be abreast with industry analytics and be on top of industry trends
You will be responsible for driving the Tata Play Premium audience narrative and engaging with client/agencies for the same.

This is an individual contributor role where the focus is on maximizing revenue potential with the Agency relationship that you own, evangelizing Disney Star as a premium destination for TV spends.

In this role, you will work closely with the internal sales strategy team, internal client team for conceptualization & execution of certain long-term deals for your region.


Qualifications:
3-5 years of experience in Ad sales preferably with a large network .TV experience will be preferred.

Preferred Qualification:
MBA, preferably from Tier I/Tier II institutes
Understanding of Media Agencys way of working/ principles / consultative selling will be an added advantage

Personal Attributes:
Should be both a brand builder with a strong ability to drive and achieve sales targets
Comfort to use data and analytics while building on client conversations
Concise yet inspiring communicator
Ability to leverage relationships, build a strong network and have effective negotiations

About Disney Star:


Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages.

Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney Hotstar, Indias leading streaming platform, enables us to reach and entertain audiences anywhere, anytime.

Disney Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.

Join us, and let's continue to inspire a billion imaginations.