Store Marketing Manager

3 weeks ago


Bengaluru, Karnataka, India iimjobs Full time

Job Description:

Roles & Responsibility:

  • Develops & implement strategic initiatives for outlets as per the budget. Identifies key trends in the market specifically for sales activities & retail business and develops plans to replicate these trends.
  • Increase footfalls at stores driven by different marketing initiatives.
  • Responsible for developing quality measurement tools necessary to monitor outlet KPI i.e., Mystery shoppers, Customer surveys, etc.).
  • Customer delight ratings and repeat customer rates.
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our stores.
  • Responsible for Effective Store Launches
  • Drive Marketing Calendar for EBOs led by festive & CRMrelated campaigns.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Work closely on a storebystore basis to address specific marketing/promotional needs. Monitor troubled stores and recommend programs to elevate them to profitable operations.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Oversee and approve marketing material.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Analyse consumer behavior through online and facetoface surveys.
  • Oversee leaserequired advertising programs for specific retail properties.
  • Create targeted advertising campaigns for stores including radio, direct mail, billboards, newspaper advertising, cross tieups, and more.
  • Execute Retail Marketing in translating Corporate Marketing initiatives into programs for the Retail stores.
  • Work closely with the Graphics department to develop creative and manage the process from inception to execution.
  • Work in tandem with Operations & Visual team to ensure effective communication with the field and store management.
  • Travel retail stores as well as competitors to evaluate marketing initiatives with written reports and recaps.

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