Haleon - Performance Marketing Manager - Marketplace (3-9 yrs)
3 weeks ago
Haleon (erstwhile GSK Consumer Healthcare) is already a global leader in all of the major categories in which we operate - Therapeutic Oral Health (Sensodyne); Vitamins,Minerals and Supplements (Centrum and more); Pain Relief (Crocin, Iodex); Respiratory Health (Otrivin); and Digestive Health (Eno).
Job Description:
- Strategy Development: Develop and implement comprehensive onplatform performance marketing strategies aligned with business objectives on Amazon, Flipkart, Blinkit, Bigbasket, Swiggy and other ecomemerce platforms.
- Campaign Management: Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR, and other key performance metrics.
- Performance Analysis: Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency. Continuously test and optimize campaigns based on data insights.
- Budget Management: Utilize datadriven approaches to make informed decisions and optimize marketing budgets for maximum impact.
- Agency Management: Manage agency to implement performance marketing strategies.
- Stakeholder Management: Collaborate with crossfunctional teams including Brand and Design teams
- Third Party Stakeholder: Build and maintain strong relationships with advertising platforms teams to identify opportunities for growth.
- Stay Updated: Stay informed with industry trends, best practices, and emerging technologies in performance marketing, and implement innovative strategies to stay ahead of the competition.
- Reporting: Monitor and report on key performance indicators (KPIs) and marketing metrics to track progress towards goals and objectives and communicate insights to stakeholders.
- Could be from FMCG, Ecommerce or Marketing Agency.
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