Exchange4Media - Delegate Acquisition Head (10-12 yrs)

4 weeks ago


Mumbai, Maharashtra, India iimjobs Full time

Role & Responsibilities:

  • Responsible for all marketingrelated functions.
  • Responsible for awards entry, delegate, and subscriptions revenues.
  • Managing a team of marketing and telesales executives.
  • Creating and implementing marketing strategies across brands, products,services, target groups , Impact, , Pitch, , , Realty Plus, , 25+ awards brands, 30+ conference brands and 20+ custom events.
  • Working alongside sales and event production teams to help identify new products and identify newer target audiences for existing products and brands.
  • Setting and managing marketing budgets to maximise ROI.
  • Engaging with and positioning the products clearly and effectively in front of the target audience to generate revenue.
  • Defining and overseeing marketing communications via all appropriate channels, with an emphasis on online, social, email, content marketing and telesales
  • Using customer analytics (e.g., customer behaviour, campaign results) to develop goto market activities.
  • Managing external partnerships (e.g., media, barters, research, etc.)

Requirements:

  • Proven B2B marketing experience.
  • Significant experience in managing a marketing team.
  • Experience of setting marketing strategy and handson implementation.
  • Proven experience with product development and revenue generation.
  • Through knowledge ofsocial media marketing.
  • Knowledge of advertising, media and marketing domains would be beneficial.
  • Creative, lateral thinker who can develop ideas and manage change.
  • Audience focused.
  • Strong project management skills.
  • Results driven.
  • A degree in marketing is desirable but not essential.
  • Good knowledge of marketing technologies


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