Head Of Marketing_ Cancer Hospital

4 weeks ago

Delhi, India True Blue HR Consultants Full time

Designation: Head of Marketing


Industry: Cancer, Chemo, Oncology, General surgeon Hospital background preferred.


We are seeking an experienced and strategic Marketing Head to lead our hospital's marketing efforts and promote the services to the community.


Responsibilities:


1. Strategy Development: Develop and implement strategic marketing plans to achieve the hospital's business objectives, including increasing patient volume, enhancing brand reputation, and expanding service lines.


2. Brand Management: Oversee the hospital's brand identity and positioning, ensuring consistency across all marketing channels and materials.


3. Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive threats in the healthcare industry.


4. Target Audience Identification: Define target patient demographics and segments and develop targeted marketing campaigns to reach and engage these audiences effectively.


5. Digital Marketing: Lead the hospital's digital marketing initiatives, including website management, search engine optimization (SEO), social media marketing, email marketing, and online advertising.


6. Content Development: Oversee the creation of high-quality, engaging content for marketing materials, including website content, blog posts, social media posts, videos, and infographics.


7. Public Relations: Develop and maintain relationships with media outlets, healthcare influencers, and community stakeholders to generate positive publicity and media coverage for the hospital.


8. Physician Liaison: Collaborate with Oncology mostly physicians and clinical departments to promote hospital services, build referral relationships, and facilitate physician engagement in marketing initiatives.


9. Events and Sponsorships: Plan and coordinate hospital events, sponsorships, and community outreach programs to raise awareness and promote goodwill in the community.


10. Performance Tracking: Monitor and analyze key performance metrics, such as website traffic, conversion rates, patient acquisition costs, and return on investment (ROI), to evaluate the effectiveness of marketing initiatives and make data-driven decisions.


11. Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing goals.


12. Compliance: Ensure all marketing activities comply with relevant laws, regulations, and industry standards, including patient privacy and advertising guidelines.


Qualifications:


- Bachelor's/ Master's degree in marketing, communications, business administration, or a related field (Master's degree preferred).


- Proven experience in healthcare marketing, preferably in a leadership or managerial role.


- Strong understanding of healthcare industry dynamics, patient behavior, and healthcare marketing trends.


- Excellent strategic thinking, analytical, and problem-solving skills.


- Creativity and innovation in developing marketing campaigns and messaging.


- Proficiency in digital marketing tools and platforms, including website CMS, social media management tools, email marketing software, and analytics platforms.


- Excellent communication, presentation, and interpersonal skills.


- Ability to collaborate effectively with cross-functional teams and stakeholders.


- Results-driven with a track record of achieving measurable marketing goals and objectives.

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