Senior UI/UX Designer
3 weeks ago
Role Overview
Lead user experience design for D2C brands across websites, mobile apps, and marketplace storefronts. Focus on creating conversion-optimized experiences that drive sales and improve customer satisfaction.
Key Responsibilities
● UX Strategy & Research
- Conduct user research and usability testing for D2C brands
- Develop user personas and customer journey maps
- Analyze user behavior data to identify optimization opportunities
- Create UX strategies that align with business objectives and conversion goals
● Design Leadership
- Design high-fidelity wireframes and interactive prototypes
- Create comprehensive design systems and component libraries
- Lead design reviews and provide guidance to junior designers
- Establish UX best practices and design standards for the agency
● Conversion Optimization
- Design A/B testing frameworks for continuous optimization
- Optimize checkout flows, product pages, and landing pages
- Improve mobile user experience and responsive design
- Focus on reducing bounce rates and increasing conversion rates
● Platform Expertise
- Design custom Shopify themes and app integrations
- Create marketplace storefront designs (Amazon, Flipkart)
- Develop WordPress/Webflow templates and custom solutions
- Ensure cross-platform consistency and brand alignment
Key Performance Indicators
● Website/app conversion rate improvements
● User experience metrics (bounce rate, session duration, pages per session)
● A/B test success rates and optimization impact
● Design system adoption and team efficiency improvements
● Client satisfaction with UX deliverables
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