Performance Marketer for Paid Ads

3 weeks ago

india, IN TopHat HR Full time

About Us:

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.


Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday


Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification.


Position Overview:

Reporting to the Head of Demand Gen, you will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You’ll manage end-to-end campaigns across Google, LinkedIn, Meta, and Bing (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward CAC payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close.


The Challenge:

Scale pipeline and revenue by owning all paid channels (Google, LinkedIn, Meta, Bing) plus ABM plays inside HubSpot. You’ll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won.


Core Responsibilities:

  • Paid Acquisition (Paid Ads Channel):

-End-to-end management of Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads (other platforms a bonus).

-Build full-funnel campaigns: awareness → nurture → SQL.

-Daily budget pacing, bid strategy tuning, and creative refreshes.


  • Account-Based Marketing (ABM):

-Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot.

-Track account engagement, surface buying signals, and trigger sales plays.


  • Optimization & Testing:

-A/B and multivariate testing on ad creative, copy, landing pages, and offers.

-Translate findings into weekly, data-driven action plans.


  • Attribution & Reporting:

-Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue.

-Present insights and next steps to RevOps and leadership.


Must-Have Experience:

  • 3–5+ years hands-on with ALL of:

-Google Ads / Search & Display

-LinkedIn Ads

-Meta (Facebook & Instagram) Ads

-Bing Ads / Microsoft Ads

  • HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution.
  • Proven ABM playbook (ICP definition, list building, multi-channel orchestration).
  • Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline.


Nice-to-Haves:

  • Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs).
  • Zoho Marketing Automation / CRM familiarity.
  • WordPress landing-page or blog management.
  • Basic graphic design (e.g., Figma, Canva) and copywriting skills.


Soft Skills:

  • Data-first mindset; fluent in Sheets/Excel and GA4.
  • Clear communicator who can translate metrics into plain-English recommendations.
  • Bias for action: you iterate fast, document learning, and double-down on winners



We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process

  • GCP Data Engineer

    3 weeks ago

    india, IN Insight Global Full time

    Must-Have Technical Skills:Strong SQL (expert-level querying, performance tuning, optimization)ETL/BI Development (data pipelines, transformations, dimensional modeling)GCPBig QueryDBT/ DataformNice-to-Have Technical SkillsAtScale (or similar cube tech), SSAS/SSISMarketing or paid ad experience (Adobe Click Stream, Google Ads, Meta)

  • Google Ads Media Buyer – Paid Ads Specialist

    2 weeks ago

    india, IN SEMSOLS TECHNOLOGIES PRIVATE LIMITED Full time

    Company Description SEMSOLS TECHNOLOGIES PRIVATE LIMITED is located in Delhi, India. The company is based near Bhagwati Hospital, Mehrauli and operates in the technology solutions sector. They focus on delivering innovative services and solutions tailored to meet the diverse needs of their clients, providing a conducive environment for professional growth....

  • Performance Marketing

    2 weeks ago

    india, IN TalentGum Full time

    About the Role :We are looking for an energetic, detail-oriented, and data-driven Meta Ads Specialist to join ourfast-paced marketing team. In this role, you will work closely with the Meta Advertising Manager to execute high-impact performance campaigns across Facebook and Instagram. This is an ideal position for someone who enjoys hands-on campaign...

  • Performance Marketer

    1 week ago

    india, IN YouTribe Full time

    We Need a Meta Ads Wizard Who Can Sell Ice to EskimosRole: Performance Marketer / Paid Media SpecialistLocation: Your couch, our Slack. Remote is life.KPI: One job. Just one. Conversions from cold traffic.❌ Not Impressions.❌ Not Reach.❌ Not "Good CTR for the niche."✅ Just one thing: Cold. Traffic. Conversions.We’re YouTribe — a creator-first...

  • Paid Media Manager

    1 week ago

    india, IN LLC Her Fashion Full time

    Paid Media Manager / Paid Advertising Lead (Remote)Platforms: Google Ads | TikTok Ads | Facebook Ads Remote | Flexible Hours | Results-Oriented EnvironmentAbout YouYou live and breathe performance marketing. ROAS is your native language. You’ve managed campaigns that don’t just get clicks — they convert. Whether it’s optimizing a funnel, A/B testing...

  • Lead Performance Marketing

    3 weeks ago

    , India, IN Saras AI Institute Full time

    Lead Performance MarketingReporting to: Head of GrowthWe’re hiring a performance marketer to lead a team of creatives and GTM associates, to grow course enrollments and build scalable demand funnels for short AI courses and degree pathways. Title signals ownership- day-to-day will be executional growth work with heavy emphasis on paid social, partnerships...

  • Performance Marketing Lead

    3 weeks ago

    india, IN OLGA LLC Full time

    At OLGA LLC, performance is not just about metrics — it’s about building growth engines that scale. We are seeking a Performance Marketing Lead who can transform paid media investments into sustainable business outcomes. This is a leadership role for someone who can balance big-picture strategy with hands-on execution, while inspiring a team to deliver...

  • Paid Media Strategist

    3 weeks ago

    india, IN Pulse Advertising Full time

    AI junkie paid media nerd? Partner with one of the top digital marketing influencersSpecifically - You BOTH develop paid media strategy and hands on media buying to help clients MAKE THE MOST MONEY from their ads from strategy to execution.You should have a deep understanding of paid media strategy, A/B testing and media buying on all platforms.You should be...

  • PERFORMANCE MARKETING SPECIALIST

    2 weeks ago

    india, IN NEXA - Digital Marketing Full time

    NEXA is an award-winning, full-service digital growth agency trusted by global and regional brands. We combine data, creativity, and technology to deliver performance at scale. As we expand our client portfolio, we are looking for a seasoned Performance Marketing Specialist who can hit the ground running, elevate campaign results, and help us win more...

  • Senior Performance Analyst – Marketing

    3 weeks ago

    india, IN Technip Energies LLC Full time

    At Technip Energies LLC, we are shaping the future of energy through innovation, sustainability, and digital excellence. To strengthen our growth marketing capabilities, we are looking for a highly experienced Senior Performance Analyst who will play a strategic role in optimizing and scaling our digital performance across global markets.Key...