Lead Performance Marketing
3 weeks ago
Lead Performance Marketing
Reporting to: Head of Growth
We’re hiring a performance marketer to lead a team of creatives and GTM associates, to grow course enrollments and build scalable demand funnels for short AI courses and degree pathways. Title signals ownership- day-to-day will be executional growth work with heavy emphasis on paid social, partnerships and content funnels.
What you’ll own
- Full-funnel acquisition for product-led and enterprise prospects: demand gen, activation experiments, and paid campaigns (Google, LinkedIn, Meta where relevant) for short courses (eg. “Powers of AI”) and pathways to degree programs.
- Build performance funnels for cohorts: acquisition → nurture → conversion → alumni referrals.
- Run channel experiments (Meta, YouTube, Google Search), plus paid placements with edtech partners.
- Build dashboards for enrollments, cohort LTV, CPA and conversion rates.
- Run partnership and affiliate programs for referral growth.
- Create content + creative that converts cold audiences into paid signups.
- Create audience-first GTM: ICP definition, ideal customer journeys, and channel playbooks for both self-serve and enterprise outreach.
- Partner with product & design to turn demo feedback into scalable acquisition flows.
- Translate product messaging (ambitious, job change, and career advancement) into ad creatives, landing pages and nurture sequences. (Canva/Wordpress + copy skill mandatory.)
- Own the full funnel: audience research, targeting, creatives, budget allocation, reporting.
- Run experiments, report on CAC/LTV and take steps to improve payback period.
What we expect
- 4+ years of hands-on experience in performance marketing (agency or freelancing counts).
- A portfolio/case study of past campaigns you’ve run with clear results (applications without this will be asked to do an assignment).
- Certifications on Google/Meta Ads are strongly preferred.
- Strong analytical skills – you should be comfortable making decisions from data.
- High standards for creative output and storytelling in ads.
- Understanding of service-based businesses/consultancies and how to generate leads.
- Bonus if you’ve worked with e-commerce/D2C brands.
Why this role?
- You’ll get the freedom to experiment and prove how marketing moves revenue.
- Your campaigns won’t just run, they’ll define benchmarks for the company. Every rupee spent should be treated as your own.
- We’re in a high-growth phase, so strong performers will quickly see more ownership.
- You’ll be owning campaign planning, creative testing cycles, and CPA optimization funnel success/failure will be circled to you.
Requirements
- 4 years relevant experience with measurable course or lead gen results. Portfolio / case study required — show acquisition costs and conversion improvements.
- Strong CRO instincts, landing page testing experience, and familiarity with cohort-based paid funnels.
- Comfortable creating short, course-led creatives and email nurture flows.
Certifications are helpful; experience in edtech is a plus.
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