Sr. Digital Marketing Executive

15 hours ago


Pune Maharashtra India, Maharashtra Futurism Technologies, INC. Full time

Job Title: Sr. Digital Marketing Executive

Job Location: Hinjewadi, Pune (WFO)

Experience: 5+ Years

Shift: 11.00AM to 8.00 PM IST , Monday to Friday

Qualification: BE , MCA ,MBA


Job Description:

Futurism on behalf of his client is looking for Sr. Digital Marketing Executive having good experience with SEO, Paid Campaign, Social Media, Analytics

Skills & Responsibilities:

  • Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
  • Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
  • Define content development, syndication, distribution, and link-building strategies
  • Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
  • Analyze and translate data from web analytics into actionable plans
  • Advise clients on SEO best practices
  • Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
  • Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans.
  • Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
  • Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
  • Manage digital advertising budget and spend, including bid management
  • Execute bid changes based on pacing and performance
  • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  • Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
  • Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
  • Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
  • Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
  • Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems
  • Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
  • Ensure alignment between paid search and organic search strategies
  • Advise on content types, topics, and keywords to explore to maximize clients’ search rankings
  • Provide training to others in the organization on issues important to SEO
  • Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
  • Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
  • Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
  • Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members

Must have Skills:

  • 5+ years of experience in SEO, social media, and PPC advertising with a proven track record of success.
  • Strong understanding of PPC campaign management principles, including keyword research, targeting strategies, bidding strategies, and ad copywriting.
  • Experience with conversion tracking and attribution modeling.
  • Proficiency in using PPC campaign management platforms like Google Ads and/or Bing Ads.
  • Strong Google Analytics knowledge
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Strong communication and collaboration skills.
  • A passion for digital marketing and a desire to stay ahead of the curve.
  • Experience with other advertising platforms (e.g., social media advertising) a plus.



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