Creative & Digital Marketing Specialist

5 days ago

Jaipur Rajasthan India, Rajasthan The Kulish School Full time

Key Responsibilities

1. Creative Design & Content Development

  • Design and modify promotional materials including ads, brochures, posters, and reels.
  • Operate camera equipment to capture professional-quality photos and videos.
  • Manage lighting and visual setups for high-quality content production.
  • Edit reels and videos, adding captions, transitions, and music to enhance impact.
  • Translate ideas into engaging visual and written content aligned with brand identity.

2. Media Management & Digital Advertising

  • Manage and operate official social media accounts (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
  • Create, release, and monitor both organic and paid ad campaigns without reliance on external agencies.
  • Plan, execute, and optimize campaigns on Google Ads (AdWords), Meta Ads Manager, LinkedIn Ads, etc.
  • Analyze campaign performance through analytics tools and present actionable insights.
  • Select and optimize target audience segments to maximize campaign reach and ROI.

3. Content Writing

  • Write impactful ad copies, taglines, and captions for digital campaigns.
  • Draft engaging scripts for reels, short videos, and promotional materials.
  • Ensure content is grammatically correct, original, and aligned with the brand’s tone of voice.

Qualifications & Skills Required

  • Proficiency in creative software: Adobe Photoshop, Illustrator, Canva, Premiere Pro/Final Cut Pro, After Effects (or similar tools).
  • Strong knowledge of camera operations, lighting, and video editing workflows.
  • Hands-on experience in digital advertising platforms (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.).
  • Knowledge of SEO and SEM (preferred, not mandatory).
  • Excellent English language skills (written and verbal).
  • 2–5 years of experience in creative design, media management, or digital marketing.

Key Attributes

  • Highly creative with attention to detail.
  • Self-starter with the ability to manage end-to-end campaigns independently.
  • Analytical thinker with the ability to interpret campaign performance data.
  • Strong time management and multitasking skills.
  • Collaborative and adaptable with a solution-oriented mindset.

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