Youtube Strategy Intern

2 weeks ago

Bengaluru Karnataka India, Karnataka Leap Full time

At Leap, we’re building one of the most ambitious content ecosystems in the career and study-abroad space.

For us, content isn’t just marketing — it’s how we educate, inspire, and earn trust at scale.

As a Content Strategy Intern, you’ll be the creative heartbeat behind our YouTube, Instagram, and student-facing content. You’ll learn how great content is built end-to-end — from spotting ideas to scripting, editing, publishing, and analysing what performs. If you’re someone who lives online, thinks in hooks, and loves turning insights into binge-worthy stories, this role is for you.


What you’ll be doing

  • Spot content opportunities students genuinely care about through research, insights, and trends.
  • Write scripts and stories that are smart, simple, and scroll-stopping.
  • Work with editors, designers, and on-camera talent to bring ideas to life.
  • Break down long-form videos (like masterclasses/webinars) into short-form hits.
  • Look at performance data (watch time, retention, engagement) and understand what worked — and why.
  • Help build repeatable content formats, not just one-off videos.
  • Contribute to the full content pipeline → ideation → scripting → storyboarding → publishing → analysis.


Who you are

  • A writer at heart who loves shaping ideas that stick.
  • A content nerd who studies reels, YouTube, and podcasts for craft + psychology.
  • A strategic thinker who cares about why content performs.
  • A team player who loves jamming with editors, creators, and educators.
  • A student of the internet — curious, experimental, and always learning.
  • Bonus: You’ve worked on or grown a brand/creator channel.
  • Bonus: Comfortable on camera


What you’ll learn / Where this role can evolve

This internship gives you a front-row seat to high-growth content strategy. You’ll learn how to build formats, scale channels, and shape a brand voice trusted by millions of Indian students. If you bring strong ideas and execution, this role can grow into owning full content streams, building new IPs, and leading strategy.


Culture fit

You love writing and obsess over ideas.

You thrive in fast-moving environments.

You care deeply about quality — but don’t overthink.

You see feedback as collaboration.

You’re hungry to learn and grow fast.

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