Influencer Marketing Specialist

2 weeks ago


Kolkata West Bengal India, West Bengal Nestasia Full time

Duties and responsibilities

  • Overseeing the development and implementation of all influencer campaigns from ideation to execution
  • Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
  • Serve as a liaison between our brand ambassadors/influencers and the marketing team
  • Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
  • Cultivate professional partnerships with existing contacts
  • Work with the marketing and design team to post influencer content on social media platforms
  • Research market data and trends to establish best practices related to influencer campaigns
  • Generate and present reports on campaign performance
  • Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns
  • Work closely with the content team for creative influencer scripts


Desired Candidate Profile

  • 1-2 years experience in the field
  • Excellent communication and relationship-building skills
  • Should have attention to details
  • Should have good work ethics and calm attitude
  • Ability to work with multiple stakeholders/ external agencies including creative
  • Digital media understanding, planning and evaluation
  • Strong creative sensibilities
  • High ownership and passion
  • Creative Mindset

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