Partner & Events Marketing Manager

3 weeks ago

Hyderabad Telangana India, Telangana Kanerika Inc Full time

What You’ll Own

Partner Marketing with Microsoft, Databricks & Beyond

  • Build and scale joint GTM programs with Microsoft and Databricks.
  • Drive co-branded campaigns, joint case studies, and customer stories that partners want to amplify.
  • Secure Kanerika’s presence in partner marketplaces, thought-leadership content, and joint PR pushes.
  • Extend proven playbooks to upcoming alliances (AWS, Snowflake, and others).

Events Strategy & Execution

  • Own Kanerika’s partner-led events, industry conferences, and flagship summits.
  • Land speaking slots with Microsoft and Databricks at high-visibility stages.
  • Design digital and hybrid events (webinars, roundtables, workshops) with measurable audience engagement.
  • Turn every event into a pipeline-driving, brand-building moment, not just a calendar item.
  • Act as a host and coordinator to ensure internal/external alignment.

Sales & Ecosystem Alignment

  • Work hand-in-hand with sales to ensure events and alliances influence opportunities and pipeline.
  • Enable sales teams with partner content, co-branded decks, and joint positioning.
  • Track ROI on partner and event initiatives with clear metrics (influenced pipeline, partner-sourced revenue, deal velocity).

Awards & Recognition

  • Target awards that showcase our partner innovation (e.g., Microsoft Partner of the Year, Databricks Innovation Awards).
  • Craft submissions that highlight joint wins.
  • Amplify wins across PR, sales, and partner ecosystems.

What Success Looks Like

  • Kanerika consistently featured in Microsoft and Databricks campaigns, events, and analyst mentions.
  • Events and partnerships drive pipeline influence, revenue opportunities, and brand visibility.
  • Sales teams point to partner co-marketing content as deal accelerators.

Our brand grows globally through alliances — not just in India, but in the US, EU, and beyond.

What You’ve Done Before

  • 6–8+ years in B2B tech marketing, ideally SaaS/AI/data/automation.
  • Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).
  • Planned and executed partner-driven events with measurable pipeline outcomes.
  • Created case studies, co-branded content, and award submissions that landed.
  • Collaborated with sales and partner teams globally across time zones.

Who Thrives Here?

  1. Ecosystem-minded: You think in terms of partnerships, not just campaigns.
  2. Connector: You turn Microsoft and Databricks introductions into lasting joint wins.
  3. Storyteller: You craft narratives that make partners proud to feature Kanerika.
  4. Operator: You run events and campaigns that look seamless — even if backstage is chaos.
  5. Experimental: You test new formats and creative ideas, not just “the usual booth.”
  6. Global thinker: You see every event and alliance as a chance to extend Kanerika’s reach worldwide.

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