Social Media Manager

Grow Your Staff is looking for a Social Media Manager for a UK-based international humanitarian charity NGO. This is a full-time remote position.

The role will have excellent growth opportunities. You will be directly working with the team based in the UK.

Experience: 3-6 years

CTC: INR 5-10 LPA

Location: Remote

Time: 1 PM - 10 PM IST (Monday - Friday)

Responsibilities:

Strategic Leadership & Planning

• Develop and execute a comprehensive, forward-looking social media strategy aligned with the organisation’s mission, fundraising, and communication goals
• Set clear growth KPIs and performance metrics for engagement, reach, conversion, and retention
• Act as a strategic advisor on digital communications, identifying new opportunities, platforms, and trends
• Oversee the annual content calendar, ensuring alignment across marketing, fundraising, and communication teams

Content & Brand Ownership

• Manage content calendars across all social media channels (Instagram, Facebook, LinkedIn, YouTube, TikTok, X/Twitter)
• Collaborate with video, photo, and design teams to produce engaging, high-quality multimedia content
• Maintain a consistent brand narrative that reflects dignity, hope, and community through authentic storytelling
• -Experiment with new formats such as short-form videos, storytelling series, and live events to expand audience reach
• Write and edit impactful, emotion-driven copy that highlights stories, inspires action, and strengthens brand identity

Community Growth & Engagement

• Build and nurture an active, mission-driven online community aligned with the organisation’s values
• Develop ambassador or advocate programs to expand organic reach and partnerships
• Lead community management — ensuring timely, compassionate, and professional engagement with followers
• Monitor conversations, respond to comments and messages, and maintain consistent tone and authenticity
• Identify opportunities for collaborations, influencer partnerships, and cross-promotional initiatives

Analytics, Insights & Reporting

• Track and analyse performance using analytics tools such as Google Analytics, Meta Insights, and Hootsuite Social
• Translate insights into actionable strategies to improve content quality, audience targeting, and engagement
• Provide monthly and quarterly reports for leadership, highlighting key trends, progress, and recommendations
• Conduct A/B testing to refine social content and optimise engagement

Collaboration & Leadership

• Work closely with the fundraising, communications, and marketing teams to integrate social media into broader campaigns
• Mentor and guide creative teams to ensure cohesive storytelling and brand voice
• Manage the social media budget and oversee paid social campaigns when required

Innovation & Representation

• Stay ahead of emerging trends, platform developments, and best practices in digital engagement within the humanitarian space
• Represent the organisation in digital collaborations or events, positioning it as a leader in humanitarian storytelling

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Proven (3+) years of experience managing social media strategy and execution, preferably in a non-profit or purpose-driven organisation
• Proven experience developing and executing data-driven, multi-platform campaigns that grow engagement and brand awareness
• Strong understanding of content strategy, storytelling, and digital engagement trends
• Excellent writing and communication skills with the ability to craft emotionally engaging stories
• Experience leading or collaborating with creative teams (video, photography, design)
• Strong understanding of analytics, paid promotions, and organic growth strategies
• Excellent understanding of visual storytelling, digital branding, and audience psychology
• Proficiency in analytics tools (Meta Business Suite, Google Analytics, Hootsuite, or similar)
• Excellent communication, copywriting, and editorial skills
• Passion for humanitarian values and ethical, human-centred communication

Preferred:

• Experience managing paid social advertising and digital campaigns
• Familiarity with CRM or fundraising tools (e.g., Mailchimp, Canva, or Meta Business Suite/Ads Manager)
• Experience with tools such as Hootsuite, Canva, or Adobe Creative Suite
• Track record of leading or mentoring digital teams
• Experience in communications or reputation management on social platforms