Performance Marketing Executive

4 weeks ago

Noida Uttar Pradesh India, Ghaziabad DIGIXGENCY Full time
Job Summary

We are looking for a Performance Marketing Executive with 2–3 years of experience who can take ownership of advertising + funnels + automation for our EdTech clients and in-house projects. The ideal candidate must have a strong track record of running Meta Ads, Google Ads, and LinkedIn Ads, combined with practical knowledge of webinar funnels, demo session funnels, call-booking funnels, and marketing automation (email + WhatsApp).

This role is central to scaling our EdTech brands by managing full-funnel performance—from lead generation to nurturing to enrollment.

Key Responsibilities

Paid Advertising
- Plan, launch, and optimize campaigns on Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads.
- Manage campaign KPIs such as CPL, CTR, ROAS, and lead-to-enrollment conversion.
- Conduct audience research, competitor analysis, and A/B testing of creatives, ad copies, and landing pages.

Funnel Management
- Build and manage webinar funnels, demo session funnels, and call-booking funnels.
- Ensure smooth lead flow from ads to CRM/email/WhatsApp automation.
- Collaborate with the design/content team for funnel creatives, landing pages, and nurturing sequences.

Automation & Integrations
- Set up integrations using Zapier, Pabbly, or similar tools to connect ads → CRM → email → WhatsApp.
- Manage email automation tools (ConvertKit, ActiveCampaign, etc.).
- Run WhatsApp automation via AiSensy, WATI, or similar platforms.

Analytics & Optimization
- Track, analyze, and report campaign and funnel performance using GA, GTM, and dashboards.
- Suggest and implement improvements across ad campaigns, funnels, and automation flows.
- Ensure all tracking pixels, events, and conversions are set up correctly.

Agency Growth
- Run campaigns for both client projects and in-house/agency marketing.
- Stay updated with PPC + funnel marketing trends in the EdTech domain.

Requirements
- 2–3 years of hands-on experience in Meta Ads, Google Ads, LinkedIn Ads.
- Strong understanding of funnels (webinar/demo/call booking).
- Experience with Zapier/Pabbly integrations.
- Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.).
- Hands-on with WhatsApp automation tools (AiSensy, WATI, etc.).
- Strong analytical skills and ability to optimize CPL, CTR, ROAS.
- Experience in EdTech campaigns is a big plus.

Why Join Us?
- Be part of a fast-growing EdTech-specific marketing agency.
- Work on high-impact performance-driven projects.
- Exposure to premium tools, funnels, and automation frameworks.
- Flexible, growth-oriented work culture with performance-based incentives.

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