Amazon PPC

20 hours ago

Jaipur Rajasthan India, Rajasthan Ridhi Block Print Full time

We are a fast-scaling home furnishings brand group – Ridhi Block Print, known for premium handcrafted textiles and a strong presence across Amazon USA.

As we expand our Amazon performance and data intelligence team, we are seeking a strategic, analytical, and growth-driven Amazon PPC & Growth Manager who can manage large-scale ad budgets and leverage advanced data tools to drive sustained, profitable growth.


Role Overview:

The Amazon PPC & Growth Manager will own end-to-end advertising operations, ranking strategies, keyword domination, competitor analysis, and PPC-driven growth planning on Amazon USA.

This role is ideal for someone with deep hands-on expertise in Amazon ads, bidding systems, keyword strategy, creative testing, and analytics tools like Helium 10, Data Dive, and Scale Insights.


Key Responsibilities:

️ Amazon Advertising & PPC Optimization

  • Create, manage, and scale Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for Amazon USA.
  • Plan and execute complete launch, ranking, and scaling frameworks for new and existing SKUs.
  • Continuously optimize ACOS, TACOS, CPC, CTR, CVR, and overall ad profitability.
  • Implement advanced keyword segmentation, match-type strategy, and negative keyword architecture.
  • Conduct A/B testing for creatives, headlines, product images, and placements.
  • Optimize product pages and creatives based on PPC data to improve ad relevance and conversion rate.


Advanced PPC Strategy & Data Analysis

  • Use ad data, search term reports, and keyword trend analysis to drive actionable insights.
  • Build dashboards for ASIN-level and campaign-level performance, profitability, and keyword movement.
  • Analyze organic + PPC contribution to track keyword ranking and overall brand visibility.
  • Track competitor ads, placements, pricing trends, and keyword shift patterns using data tools.
  • Use Scale Insights automation rules for bid optimization, budget control, and pausing unprofitable ads.


Product Bundling Insights

  • Identify bundle, variation, and complementary product opportunities using market basket & PPC data.
  • Test combos, style bundles, and gift sets through PPC experiments to improve AOV and conversions.
  • Coordinate with designers/listing team to create high-performing creatives for bundles & variations.


Tools & Platforms:

  • Amazon Ads Console / Brand Analytics / Business Reports
  • Scale Insights – Bid automation & ranking tools
  • Data Dive / Helium 10 – Keyword research, PPC data, competitor analysis
  • Google Sheets / Excel / Power BI – Reporting & dashboards


Required Skills & Qualifications:

  • 4–7 years of proven Amazon PPC & growth experience (USA market)
  • Experience managing $500K–$1M+ annual ad budgets
  • Strong expertise in home furnishings, textiles, or lifestyle products
  • Deep understanding of A9/A10 algorithm, ranking strategy, keyword indexing
  • Strong analytical skills; expert in Excel/Google Sheets
  • Ability to create, optimize, and scale PPC structures across large catalogues

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