Amazon PPC Manager

Role Overview:

The Amazon PPC & Growth Manager will oversee end-to-end advertising operations, sales and inventory forecasting, product bundling strategies, and data analytics to maximize growth potential.

This role blends performance marketing, business analytics, and product strategy ideal for someone with deep experience in the Amazon USA home furnishings category and proficiency with tools such as Helium 10, Scale Insights, Data Dive, and Gorilla ROI.

Key Responsibilities:

Amazon Advertising & Campaign Optimization

• Create and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for Amazon USA.
• Plan and execute launch, ranking, and scaling strategies for both new and existing SKUs.
• Continuously optimize ACOS, TACOS, CTR, CVR, and profitability using data insights.
• Implement keyword segmentation, negative keyword management, and A/B testing for ad creatives and placements.

Sales, Inventory & Forecasting

• Build sales and inventory forecasts by ASIN based on historical data, promotions, and market trends.
• Integrate PPC planning with inventory availability to maintain consistent in-stock performance.
• Use Gorilla ROI, Data Dive, and Scale Insights to monitor demand, velocity, and lead time.
• Share actionable forecasts with procurement and logistics teams to optimize production cycles.

Product Bundling & Market Basket Analysis

• Analyze customer purchase patterns using Market Basket Analysis (MBA) to identify cross-sell and bundle opportunities.
• Develop product bundle strategies to increase average order value (AOV) and conversion rates.
• Collaborate with creative and listing teams to create bundle listings, variation sets, and complementary product placements.
• Use advertising data to test combo offers, gift sets, and collection bundles for seasonal promotions.

New Product Opportunity Research

• Conduct category and keyword-level gap analysis using Data Dive, Helium 10, Brand Analytics & and Amazon's Product Opportunity Explorer (POE).
• Identify high-demand, low-competition niches within home textiles (table linens, bedding, dcor, etc.).
• Leverage PPC data and search term reports to discover new product and style opportunities.

Data & Growth Insights

• Build and maintain performance dashboards and profitability tracking at both ASIN and category levels.
• Analyze PPC + Organic performance to measure brand visibility, ranking progress, and overall sales contribution.
• Present weekly/monthly growth and insight reports to leadership with actionable strategies.
• Use Scale Insights automation rules to manage bids, pause underperforming ads, and optimize ad budgets efficiently.

Tools & Platforms:

• Amazon Ads Console / Brand Analytics / Business Reports
• Scale Insights – Profit analytics, bid automation, and ranking tools
• Data Dive / Helium 10 – Product research & PPC management
• Gorilla ROI / Inventory Dashboard / SellerApp – Sales + inventory forecasting
• Google Sheets / Excel / Power BI – Data visualization & reporting

Required Skills & Qualifications:

• 4–7 years of proven Amazon PPC & growth experience (USA market)
• Experience managing $500K–$1M+ annual ad budgets
• Strong expertise in home furnishings, textiles, or lifestyle products
• Demonstrated ability to forecast sales, plan inventory, and align PPC with stock flow
• Excellent analytical and reporting skills; advanced in Excel / Google Sheets
• Deep understanding of Amazon A9 algorithm, keyword indexing, and ranking strategy

Strong communication and coordination skills with design, sourcing, and marketing teams