
Product Manager
5 hours ago
Hiring for a Product Manager (Glassware Category) for Mumbai - Fort location.
Flexibility to work on alternate Saturdays is essential.
Job Responsibilities:
Revenue and Market Share:
- Responsible for preparing channel wise, product category wise, distributor wise volumetric AOP (Annual Operating Plan) and achieving the same with the help of sales team.
- Drive primary & secondary marketing strategy to ensure the delivery of AOP.
- Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.
- Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections.
- Monitoring the market share on quarterly basis.
New Product Development:
- Understand consumer insights for the categories, monitor, analyze, and evaluate market trends, and competitor activity to identify new opportunities for the brands.
- Developing a new product pipeline based on innovation, consumer insights, channel members and peers.
- Lead complete stage-gate process management from ideation to product commercialization.
- Developing Trade schemes and other marketing initiatives and sales activation programs.
- Work with Marketing team for ATL & BTL activities to get the product to the mass.
PLC (Product Life Cycle) Management:
- Manage the product’s pricing strategy and the required margins basis the PLC.
- Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.
- Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs. Coordinating with the creative/design team for this purpose.
Required Skill Set :
- Knowledge about the Product Users & Industry.
- Good in analyzing complex data and better Vision for trends
- Must have experience into conceptualization of any product and taken to market.
- Process driven, motivated and acute attention to detail.
- Ownership & cost orientation
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