Product Manager

3 weeks ago

Mumbai Maharashtra India, Maharashtra Ipca Laboratories Limited, Kandivali Full time

Position : Product Manager / Senior Product Manager

Location : Mumbai (Kandivli)

Segment : Dermatology

Experience : 4 to 6 years into Brand Management

The applicant must have experience into Dermatology (Past or Present)


Role :

  • Brand Management.
  • Identifying new avenues to develop brand portfolio.


Key Responsibilities :

  • Designing product strategies and ensuring their timely execution.
  • New launch proposal to strengthen the portfolio.
  • Coordination with sales team to ensure strategy implementation.
  • Specifying market requirements for current & future products by conducting market research.
  • Planning and Design promotional material / tools to support the sales / marketing objectives with cost effectiveness.
  • Train, motivate and guide the field force to ensure the continuous growth of the brand.
  • New product identification and new launch.
  • Act as point of first reference for all product related enquiries.
  • Entry Barriers-To create entry barriers for the competition by innovating the product and packaging.


Functional Knowledge / Skills :

General

  • Product knowledge
  • Market dynamics & competitive behavior
  • Data analysis
  • Goal oriented


Specialized

  • Managing brand expenses
  • Strategic and tactical implication for better performance
  • ROI strategy
  • Awareness of competitors & market trends
  • Active Listening


Key Competencies:

  • Excellent communicator
  • Should be able to work well with a wide range of people
  • Able to inspire others
  • Should be able to manage different projects
  • Should be energetic and passionate about work/product
  • Good presentation skills
  • Able to work well under pressure
  • Organized and methodical
  • Deadline-driven, creative

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