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Social Media and Influencer Manager

4 weeks ago

India Organic Cotton Mart Full time

Organic Cotton Mart is a D2C brand with a primary focus on designing and developing 100% organic cotton products that are sustainable and better for the planet.

The Social Media Manager will manage and optimize all of our social media channels, including Facebook, Instagram, and TikTok.

Responsibilities:

  • Ability to develop and implement a data-driven social media strategy that increases brand awareness through following, engagement, and ultimately, product conversion
  • Proactively suggest creative campaigns and themes that align and elevate brand storytelling.
  • Plan and create engaging digital content across social platforms, including but not limited to Instagram, TikTok, and Facebook
  • Responsible for all aspects organic social media accounts, including Instagram, Facebook, and TikTok
  • Draft engaging captions that reflect the brand's voice and resonate with our luxury audience
  • Curate and execute posts that align with our brand guidelines
  • Maintain a polished, high-end aesthetic that reflects the quality and exclusivity of the brand
  • Proactively manage and monitor brand perception and social media reputation
  • Ability to create unique lo-fi content and edit into reels as part of social media strategy
  • Collaborate with the photographer to utilize photoshoot materials as well as influencer content / collaborations
  • Develop and maintain a posting schedule and content creation calendar that aligns with the brand's marketing initiatives and brand strategy
  • Align organic social media efforts with paid media strategies, email marketing, and other website content
  • Identify opportunities to feature brand milestones, news, and behind-the-scenes content

Community Management

  • Actively engage with followers through comments, DMs, and stories
  • Grow social audience and amount of traffic that leads to customer conversion
  • Recruit and work with influencers for user generated content

Requirements:

  • 2 years of experience with social media management
  • Experience working with D2C e-commerce brand is preferred
  • Bachelor's degree is marketing or communications is preferred