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Meta Ads Media Buyer
4 weeks ago
We're looking for a talented and experienced Meta Ads Media Buyer with a proven track record in the Direct-to-Consumer (D2C) e-commerce space. If you're passionate about driving measurable results through Meta advertising and have a deep understanding of the D2C landscape, we want to hear from you
In this role, you'll be responsible for planning, executing, and optimizing high-performing Meta advertising campaigns (Facebook & Instagram) to drive sales and achieve critical KPIs for our D2C brands.
What You'll Do:- Develop and implement comprehensive Meta ad strategies aligned with D2C business goals (e.g., conversions, ROAS).
- Set up, launch, and manage campaigns across Facebook and Instagram, utilizing various ad formats.
- Conduct in-depth audience research and segmentation to target relevant D2C customer groups.
- Implement and manage rigorous ad creative testing (A/B testing) to identify effective visuals and copy.
- Monitor daily campaign performance metrics (e.g., ROAS, CPA, conversion rate) and proactively optimize campaigns to maximize ROI.
- Manage and allocate advertising budgets efficiently.
- Utilize Meta Ads Manager, Google Analytics, and other tools to track and report on campaign performance.
- Provide regular, insightful reports to stakeholders, highlighting key learnings and recommendations.
- Collaborate closely with creative teams to develop compelling ad creatives.
- Stay up-to-date with the latest Meta ad platform updates and D2C digital marketing best practices.
- 2+ years of hands-on experience as a Meta Ads Media Buyer, with a mandatory focus on D2C e-commerce brands.
- In-depth expertise in Meta Ads Manager, including campaign structures, advanced targeting, bid strategies, and optimization techniques.
- Strong understanding of the D2C landscape (e.g., sales funnels, customer lifetime value, direct attribution).
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- A performance marketing mindset with a clear focus on driving measurable results.
- Exceptional written and verbal communication skills.
- Proven experience in managing and optimizing advertising budgets.
- Familiarity with e-commerce platforms like Shopify is a plus.
