Event Marketing Manager

About the Role

We are looking for a pipeline-driven Event Marketing Manager to join Coditas. In this role, you will own Coditas’ presence at a handful of strategic global forums and flagship events each year and ensure they directly translate into pre-booked meetings, SQL creation, and pipeline acceleration.

This is not a logistics position — it is a strategic pipeline creation role. You will partner closely with Sales, SDRs, and Marketing to turn every event into a predictable growth engine, with measurable impact on opportunities and ACV contribution. At Coditas, events are not “branding activities” — they are RevOps levers tied directly to revenue outcomes.

What’s in It for You:

• Pipeline Accountability: Deliver SQLs and influenced opportunities from every event.
• Cross-Functional Alignment: Partner with Sales, SDRs, and RevOps to make events part of active pursuits.
• Strategic Autonomy: Own event planning, execution, and ROI reporting end-to-end.
• Continuous Learning: Build playbooks and improve conversion rates with every event.

Your Key Responsibilities:

Event Selection & Alignment

• Identify ICP-rich forums where Coditas’ presence accelerates deal conversations.
• Define event-specific goals (MQLs, SQLs, ACV influenced) with Sales leadership.
• Build business cases that connect event investments directly to pipeline outcomes.

Pre-Event Preparation

• Generate account-based prospect lists and outreach cadences for SDRs and AEs.
• Run coordinated pre-event campaigns (emails, LinkedIn, SDR outreach) to secure meetings.
• Deliver enablement kits (case studies, talk tracks, demo flows) tailored to event personas.

Onsite Execution

• Ensure all attendee data is captured and synced to CRM in real time.
• Equip booth staff and Sales with playbooks and demo frameworks for effective engagement.
• Facilitate roundtables, panels, and 1:1 meetings with ICP executives.

Post-Event Follow-Up

• Score, clean, and route leads to SDRs for immediate follow-up.
• Launch structured post-event cadences (email, LinkedIn, SDR calls) to drive SQL conversion.
• Deliver ROI reports mapping event leads to pipeline stages (MQL → SQL → Opp → Win).

Playbooks & Continuous Improvement

• Create and update playbooks for flagship, partner, and third-party events.
• Document learning logs to refine event strategies and improve SQL conversion.
• Maintain dashboards showing event-to-pipeline contributions for leadership reviews.

You Will Thrive in This Role If You Are:

• A results-driven event marketer who views events as pipeline assets, not branding moments.
• Comfortable working closely with Sales and SDRs to drive meeting bookings and conversions.
• Skilled at event operations with strong follow-up discipline and ROI focus.
• Data-driven, detail-oriented, and motivated to prove impact with events.

Desired Background

• 9–15 years of experience in event marketing, demand generation, or ABM roles in IT services, consulting, or B2B tech.
• Proven track record of running events that delivered SQLs, pipeline contribution, and ACV influence.
• Hands-on expertise with CRM for lead capture and attribution.
• Strong collaboration skills across Sales, SDRs, Marketing, and RevOps.
• Experience building ROI-focused event strategies with measurable outcomes.

Bonus Skills

• Experience managing events in international markets (North America).
• Strong vendor and sponsorship negotiation capabilities.

Compensation & Benefits

• Competitive base salary with performance-linked incentives
• Career growth tied to measurable pipeline contribution
• Learning & development budget for continuous upskilling
• Flexible working, culture of trust, and collaboration

Company Introduction:

Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we partner with global brands such as JPMorgan Chase, HDFC, and Symantec.

As a GenAI-native company, we don’t just adopt generative AI — we build platforms with it. From app modernization to industry-specific GenAI solutions, we combine engineering precision and design empathy to deliver measurable business outcomes.

If you thrive on turning events into revenue impact, Coditas is your place.