Retention & Email Marketing Specialist

4 weeks ago

Gurugram Haryana India, IN Pocketpills Full time

About Pocketpills


We’re a healthcare platform for humans, designed for real life.

Pocketpills is Canada’s leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible, affordable and entirely human. Driven by our passion for innovation and customer-care, we’ve designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast, over 800,000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.

We founded Pocketpills as a solution to fix the broken system that made getting care harder than it needed to be. We don’t believe long line ups at the doctor’s office, confusing refill protocols & one-size-fits-all advice, actually fit with what Canadians need, so we’ve changed the game. Powered by pharmacists, engineers, doctors, clinicians & service experts, our platform redefines the world of wellness, from personalized treatment that actually feels personal, to truly effortless refills, including free, friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset, their health.

Discover the healthcare platform that feels Delightfully Human. With Pocketpills, complete care is right in your pocket.

Role Overview:

We are looking for a Retention & Email Marketing Specialist to join our India team. In this role, you will be responsible for driving customer engagement, retention, and repeat purchases through effective email, SMS, and lifecycle marketing campaigns. You’ll collaborate closely with the growth, product, and design teams to deliver personalized and impactful customer journeys.


Key Responsibilities

  • Own and execute retention marketing strategies across email, SMS, and push notifications.
  • Design and manage customer lifecycle campaigns — onboarding, win-back, replenishment, loyalty, and referral programs.
  • Segment and analyze customer data to create personalized campaigns that improve repeat purchase rates and LTV.
  • Work with design/content teams to create engaging copy and creatives aligned with brand tone.
  • Monitor campaign performance, optimize for open/click rates, conversions, and ROI.
  • Implement A/B testing: Continuously test subject lines, content, timing, and workflows to refine campaigns and improve key performance metrics.
  • Stay updated with retention marketing tools, automation platforms, and best practices.


Requirements

  • 3–4 years of hands-on experience in retention/lifecycle/email marketing.
  • Prior experience in E-commerce / D2C brands is a must.
  • Expertise in marketing automation tools like Braze, HubSpot, and Klaviyo
  • Strong analytical skills with the ability to use data for decision-making.
  • Excellent communication, copywriting, and project management skills.
  • Ability to work cross-functionally with creative, product, and tech teams.


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