Email Marketing Executive

3 weeks ago

Sahibzada Ajit Singh Nagar Punjab India, IN Blue Monkfish Full time

Required Experience: 2 - 5 Years

Objectives of this role

  • Working with the marketing team to develop and execute strategic email marketing plans and strategies.
  • Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.
  • Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations.
  • Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.


Your tasks

  • Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
  • Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.
  • Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.
  • Design visually appealing email templates that are responsive across devices and browsers.
  • Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
  • Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI.
  • Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.


Required skills and qualifications

  • A bachelor’s degree in marketing, communications, or a related field.
  • Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.
  • Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and other marketing automation tools.
  • Familiarity with HTML and CSS for email template customization.
  • Proficiency in data analysis and reporting using tools such as Google Analytics.
  • Being accustomed to A/B testing, Google Ads, and other relevant advertising platforms.
  • Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
  • Creative thinking and the ability to develop engaging email content.
  • Strong attention to detail and organizational skills.
  • Ability to work effectively in a fast-paced and deadline-driven environment.

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